How do you hire a ghostwriter for your blog? Is your blog one of your primary marketing outlets? Do you use it to generate more leads to your website?

If not, you are missing out on a simple strategy that can help your business grow and prosper.

If you are writing blogs then it’s a great start, but have you thought about how you can leverage a freelance writer like a ghostwriter to help you with your content creation strategy?

Search engines put a premium on fresh content, and blogs that fail to update regularly won’t be placed on the first page of SERPs.

While no one is questioning your ability to write, the real challenge is keeping fresh content flowing, at least a couple of times a week.

You’re way too busy to handle the writing on your own, which is why hiring someone to help you with it makes perfect sense.

Whether you need someone to offload several posts per week or cover all the writing and blog posting tasks so that you can focus on something else, you should think about hiring a ghostwriter.

Words “writer’s blog” written with old typewriter

How to Write a Blog Post: The Complete Beginner Guide

A blog is a place to educate, entertain and market services.

Blog posts are weekly or monthly additions, much like entries in a journal or the episodes of a TV programme.

Blogging is the ideal way to establish yourself or your business as an authority on a topic. Each post will help to drive traffic to your website and in turn, get you more qualified leads. Additionally, blogging is a way to show off your writing skills and vent on subjects you’re passionate about.

What is a Blog Post?

A blog post is an article, guide or news piece published on a websites blog section.

The content of a blog post usually answers a question or entertains the reader. Word count can range from 500 to 10,000 words or more and may include images, infographics, memes, videos or interactive charts.

Blog posts allow you to educate your readers, boost brand awareness, build your credibility and drive conversions.

Today, the majority of successful online businesses have a blog section. According to Hubspot, companies with blogs produce on average 67% more leads than companies that don’t blog.

Essential Elements to a Good Blog Post

Before you start writing content, it’s essential to know what makes a good blog post. Why would someone click on your post in the first place? And what would keep them reading past the first paragraph?

As you probably know, the internet is vast. Whatever you choose to write your blog post about, it’s likely to have been written about extensively already.

This means, alongside answering a question, you’ll need to know how to hook and engage the reader.

For example, facts and statistics keep readers interested. And, well-placed images break up large walls of text, alongside keeping paragraphs short and easy to scan with headers.

Different Types of Blog Post

Blog posts are written in a variety of formats. They can be one-off articles or part of a series. Here are the main types of blog posts:

List Posts

A list-based blog post is otherwise known as a ‘listicle’.

As you’d probably guess, the content is organized in the form of a list. Entries on the list may include products, facts, events in history, books, quotes, courses or even fascinating facts.

Famous popular list-based blogs include Listverse, Cracked.com and Buzzfeed.

How-To Posts

How-to blog posts detail the exact steps a reader needs to take to get something done.

These types of blog posts are usually long-form, giving the reader everything they need for success.

This article is an example of a how-to blog post.

Interviews

Interview blog posts provide information on the interviewee and their work plus something they’ve achieved or what they’re working on for the future.

The content may contain a transcript of the interview, plus additional background information.

Huge publications such as Forbes feature blog post interviews with successful CMOs from around the world.

Personal Stories

Personal story blog posts are where the author shares a personal experience plus their thoughts or opinions.

These types of posts are usually featured on smaller publications where the owner wants to create a personal connection with readers.

Review Posts

Review posts are written to help the reader make a decision. Reviews can be for video games, books, products, movies, TV shows or anything.

Examples of review posts include ‘’10 best affordable PCs of 2022’’ or posts focusing on one product like ‘’Siteground Review 2022: Is it Worth Your Money?’’.

Popular tech review blogs include Tech Radar and Tom’s Guide.

Explainer Post

An explainer post is similar to a how-to post in the way it provides exhaustive information on a subject.

The main difference is it doesn’t explain how to do something, but it might explain how an event happened or the complete basics of a subject.

News Article

A news article provides thoughts, speculation and opinions of an already published trending news article. It’s not simply a repost, the blogger will usually summarize and give their opinion on what’s happening.

Infographics

Infographics are easy to digest and highly shareable. This means they’re an effective tactic to drive traffic to a website, because people will link to them.

Google ‘infographic’ + your keyword and hundreds will come up for inspiration.

To create an infographic blog post, add a few paragraphs of text around the infographic, to provide extra information for your readers.

Cheatsheets and Checklists

These types of posts are similar to how-to posts, but focus more on how to do something better, while not forgetting any essential elements.

Examples are camping and holiday checklists, or a cheatsheet giving the exact steps to get $100 off your next holiday booking.

These work great as free giveaways to get readers onto an email list.

How to Write a Blog Post that Drives Traffic

Step #1: Create Your Blog

To start blogging, you first need a blog to write on. If you have a website already, you can create a ‘blog’ section.

If not, you can build one from scratch using a done-for-you platform like Wix, or a self-hosted platform such as WordPress.

While you can start a blog for free, you’ll have to forgo a customized domain and have ads on your site.

For professional bloggers and businesses, self-hosting is the way to go. And, it doesn’t have to be expensive – you can purchase hosting for a starter blog at around a few dollars each month.

Step #2: Research Your Audience

Next, you need to have a deep understanding of your audience.

If you know what questions they need answering and what resonates with them, you can use this in your blog content.

A good idea is to create a perfect buyer persona.

Describe your ideal customer/reader, what their interests are and any other information you can think of.

So, if your target market is over 50 women who want to lose belly fat, you’ll give different diet information to them than someone who is in their 20s. Having a strong buyer persona, helps you create content that really helps your audience.

Step #3: Plan the Blog Post Topic

Now you need to decide what to write about in the first post. A great way to research what is working in your industry is to check what the competition is writing about.

This doesn’t mean you should copy.

But read other blogs in your niche for inspiration and think about what you could add to the subject or how you could say it in your unique voice.

Did they miss anything important from the article?

Could you make it longer, add in more detail or get an experts opinion on the subject?

Step #4: Come Up with a Clickable Title

Creating the right headline could be the difference between someone clicking to read or scrolling on by.

Every person is overwhelmed with a massive amount of content each day and a title needs to grab attention.

The general consensus is that a specific title is better than being too vague. There are two ways to approach title creation. You can:

Spend time writing the final title, before you write the rest of the article
Or, create a working title that relates to the post content and change things around at the end

There really is no right or wrong. You might be great at headlines and come up with the perfect one straight away every time.

While some will have to write out 5 – 25 headlines, before one really jumps out.

An example of a working title might be ‘’Tips to grow your blog traffic’’. And a final title might turn into ‘’How to grow your blog traffic by 1,000% in 30 days or less’’.

Step #5: Hook the Reader in the First Paragraph

The first few paragraphs of your blog post are the most important.

They determine whether a reader keeps reading or clicks away to something else.

A few ways to grab attention are interesting facts or statistics, empathizing with the reader letting them know they’re in the right place or a gripping story.

Next, describe the purpose of your blog post, detailing how it solves a problem.

This will keep the reader on your post, knowing they’ll get an answer to a burning question or problem.

Step #6: Write Content That’s Easily Scannable

Blog posts contain large amounts of information that can become overwhelming if not organized correctly.

If a reader lands on your post to see a wall of endless text, it’s likely they won’t stay on the page very long.

Organize your content in the form of short paragraphs, lists and bullet points.

Use descriptive headers that keep the reader curious. Break up large sections into subsections, making the content easier to consume.

Step #7: Craft a Motivational Conclusion

After writing your epic blog post, you need to finish on a high.

Motivate your readers to take action on the advice you’ve given and let them know it is achievable.

You can even paint a picture of what life looks like after they take your advice.

Let readers know there’s no time like the present to go after what they want.

Make them see that no matter where they are right now, it is possible to be more and achieve more.

Step #8: Proofread and Edit Your Blog Post

Finally, your content is written – but the work doesn’t end there!

The proofreading and editing of your post is an important part of the process. If you have the budget, use a pro proofreader and editor to polish up your text.

If not, do a basic spell check and edit yourself. And put your post through a few free editing apps like Grammarly and the Hemingway Editor.

These tools will refine your content, removing fluff and give it a smoother flow.

Step #9: Add Images to Break Up Walls of Text

Images not only bring a blog post to life, but they break up walls of text. This gives the reader a short break and even helps to demonstrate a point you’re making.

Photos, videos, charts, infographics and memes can be used to add visual interest in a blog post.

Step #10: End with a CTA (Call to Action)

A CTA is needed to tell the reader what you want them to do next. Some ideas include asking to subscribe to your newsletter, download a freebie, register for your webinar or read a related article.

The CTA is not only useful to you, possibly generating a lead, but it guides the reader to more helpful information which will be appreciated.

The aim should be to keep the reader on your blog as long as possible, or to get them onto an email list.

Step #11: Optimize Your Post for On Page SEO

After your post is written, you need to upload it to your content platform and make sure it’s SEO optimized.

This ensures it’s search engine friendly and has a chance of ranking on the first page of Google.

If your blog post isn’t on the first page of Google, it’s likely to never get seen. A keyword is a search term typed into the Google query bar. When starting out, target low competition keywords and sprinkle them throughout your content. Don’t overstuff as this is a red flag for Google these days.
Meta description. The meta description sits on the Google search page, below the title of your post. Its purpose is to provide a short summary of what to expect in the article. Keep it between 150 – 160 characters and include your keyword in there.
Use header tags. H1, H2, H3 and H4 header tags help Googles crawlers understand what your blog post is all about. These sub headings should use high intent keywords (the ones your audience are using) which gives you a higher chance of ranking.
Featured snippets. When typing a search term into Google, the first descriptive paragraph that pops up is the ‘featured snippet’. This is what Google deems the best answer to the question. To grab this coveted spot, use the search term in your H1 or H2, include a bullet list and write a detailed paragraph with your answer of no more than 58 words.
Optimize for mobile. According to statistics, 60% of organic blog visits happen from a mobile device. To give your visitors the best experience possible, ensure your content is mobile optimized.
Include alt text on images. Alt text allows Google and those who are visually impaired to know what’s going on in the photo. Write a descriptive sentence that includes your main keyword.

Mistakes to Avoid When Writing a Blog Post

Selecting the Wrong Topic

One of the biggest blogging mistakes is to not write about relevant topics for your audience.

If you don’t answer the relevant questions, readers won’t come back to your blog and may not even get there in the first place.

Focus on educating readers and being as helpful as possible.

Poorly Formatted Content

You could write the best blog post in the world, but if it’s poorly formatted, it will scare readers away.

Break up walls of text with headers, bolded text, bullet points, images and white space. Readers like to skim and short paragraphs help them do this.

Boring Titles and First Paragraph

Blog post titles should get to the point, telling readers what it’s about, but be enticing enough to get a click.

If the title is too cryptic, this can put people off. And, if it’s just not interesting enough, this can also cause a reader to scroll on by.

However, the work doesn’t stop there. Once a reader has clicked on the title, a boring first paragraph can still cause a click away from the page. Spend time here creating a hook.

Content Doesn’t Answer the Question

There’s nothing more frustrating for a reader than getting to the end of an article and still not having a question answered.

If this happens, the reader will likely never come back to your blog again. Aim to deliver on what you offer in the title.

Not Linking to Other Content

A blog post should give the reader an answer to a question.

But, after reading that post, they may have other questions. Linking to extra content on your blog and on authority sites allows the reader to explore further.

This not only pushes the reader to extra pages of your blog, but it has great SEO benefits.

It helps search engines understand your site better and shows your site to be a valuable resource the more helpful it is.

Content Lacking Substance

While length isn’t everything, it’s not an accident that the longest, in-depth articles dominate the first page of Google for the majority of search terms.

When writing your blog posts, don’t just focus on length for the sake of it.

Aim to answer the question fully, from all angles, so the reader leaves your site satisfied.

So what is the ideal blog post length? While there is no one answer, articles 750 to 2,000 words long have a good chance of hitting the first page.

Always do your research and see what word count your competition ranks for on page one for your keyword. This should be the benchmark you aim to beat.

Content isn’t Focused on the Reader

A common blogging mistake is not focusing the content on the reader. Instead of answering a question, some articles turn into big promotional pieces.

While writing about your experiences and promoting products can be done occasionally, if all articles are like this, readers will lose confidence in your content. To get a good balance, follow the 80/20 rule.

80% should be educational, helpful content and 20% promotional.

Always look at your content through the eyes of a reader. Aim to give value in the main body of your content and if need be, link readers to helpful resources or your paid services at the end.

Should You Hire A Ghostwriter For Your Blog?

Fondly referred to as “ghosts,” these individuals get paid to write for someone else without being credited with the material.

Unlike other writers, the client hires a ghostwriter and gets total control of the article.

Ghostwriters are traditionally hired by authors to help in writing a book.

But that’s an old description of a job that has recently evolved. Today, ghostwriters create content for blogs, websites, and social media.

They are hired to take charge of a company’s content marketing campaign.

The critical distinction between ghostwriters and freelance writers has something to do with anonymity.

Even if the “ghost” writes the entirety of the content, he or she isn’t credited with it. Some examples are:

book
blog post
case study
web copy,
email marketing

A ghostwriter boasts a skill set like no other – he or she is an expert in emulating the client’s voice and writing style. It makes sense because the job of the ghost is to produce content that appears to have been written by the client.

What Makes an Excellent Blog Ghostwriter?

So, you’re planning to hire a ghostwriter; but don’t assume everyone’s legit. There’s always going to be a few bad apples, and your job is to find the good ones. An excellent “ghost” has these qualities:

Engaging writing style
Versatile in adapting to individual voices and tones
Comprehensive reader and up to date with information relevant to your niche
Excellent listener and willing to accept criticism
Disciplined and strong-willed
Knowledge of SEO and digital marketing
Skilled editor

Yes, it’s a lot, but if you’re paying a premium for a ghostwriter’s services, you might as well be sure who to hire. Talking about hiring a “ghost,” you’ve got to start somewhere.

Interview A Ghostwriter For Your Blog

Let’s skip the part where you create a list of prospects – that’s a given. Once you’ve narrowed down your candidates to three or four people, it’s time to do the interview.

The interview is a comprehensive and detailed process. Prepare a bunch of relevant questions that let you know if the candidate has what it takes to capture your brand’s voice.

You’re hiring a ghostwriter to cover the blog posting tasks, so he or she must be willing to learn about your brand or company.

If you’re unsure which questions to ask, here are some intangibles:

Can you describe your writing style?
How do you charge, by word count or per project?
What’s your best skill as a writer?
Do you have any experience in editing and copywriting?
Have you written content from a business or marketing perspective?
How do you manage writer’s block?

Ghostwriting Experience

While “ghosts” are known for their versatility, you’re still better off hiring someone with experience in your business niche or subject matter.

A ghostwriter with experience in your industry is expected to have a seamless transition.

Getting up to speed with your brand wouldn’t take long, too.

This individual can help in formulating a new content marketing strategy.

Nonetheless, don’t discount a ghostwriter with no experience with the industry.

You may come across someone whose brilliance is hard to ignore and hiring him or her means getting a fresh pair of eyes on your blog.

The key to figuring out if the potential is real is by asking as many relevant questions as possible.

Don’t rely on proof of previous work because it’s almost impossible to obtain (and validate) it – the reason being that “ghosts” don’t get credit for their work.

It means they don’t have bylines and are under a non-disclosure agreement. Having said that, there’s always an option of sending newly created writing samples.

Is It Worth it to Hire a Ghostwriter for your Blog?

You’ve heard many great things about how it maximizes brand exposure and attracts traffic.

A blog has become an indispensable tool for businesses to communicate and engage with their customers.

But if there’s one thing you should know about having a blog, it requires a lot of work.

It’s like an engine that needs fuel and oil to keep on running.

You need to feed it with fresh content as frequently as possible, or it’ll start to gather dust.

That’s where hiring a ghostwriter for your blog comes in.

But you don’t want to just hire any type of ghostwriter.

You need somebody who understands the purpose of your blog and can ask you the right questions.

Writing Is Easy Until It’s Not

If you think that you can keep up with the demands of a blog, then you better have a lot of time on your hands.

You need to research topics relevant to your niche, produce engaging content suited for your audience’s preferences, share them on social media sites, and start engaging with your readers.

The focal point of any blog is original content.

Creating original content is a very daunting task, especially if you have other commitments (which all of us do). It’s often why many businesses fail in their first endeavour in blogging.

So, how do you make a blog succeed? You hire a ghostwriter.

Ghostwriters produce fresh content for your blog, giving you more time to focus on other aspects of your business. They’d be the ones in charge of engaging with your readers and building relationships with them.

But why not work with a blogger or freelance writer instead?

There are a lot of competent writers out there. But here’s the thing: being a good writer doesn’t necessarily mean that they have what it takes to write blog posts and be great at it.

A blogger is more inclined towards writing using their personal experiences and blogging techniques.

Hiring one would be the total opposite of what you want – blog content filled with emotions and marketing hyperbole – and not the content your readers want.

On the other hand, hiring a ghostwriter is a more professional approach to creating great blog posts.

They’ll give you tailored content based on your industry and market persona, which means they’ll have the capability to write something that would be more beneficial for your audience (and ultimately for your business).

Ghostwriters excel in emulating the “voice” of your brand.

They know what you want, so they’ll do everything to produce posts that resonate with your target market.

And because they’re professionally attached to the content they create, there’d be less pressure for them to adhere to deadlines and constant revisions.

What’s more important is that ghostwriters have no pre-conceived notions on what they should write about.

Their sole task is to absorb everything you tell them to produce content you seemingly wrote yourself.

Bringing in a New Perspective

It sure makes sense to hire a ghostwriter to blog for you because they offer a new perspective on how you should approach your content strategy.

Although their main pitch is to mimic your voice, they can also offer their insights on your content and provide recommendations based on what they’ve observed.

For instance, you may not see it, but a ghostwriter can expand your social media presence by pointing out the gaps in your marketing plan and how they’d be able to help improve it.

On a similar note, the writer can help you discover your writing voice.

They’ll make sure that the content you produce is not only valuable but also consistent with what you want to convey.

Just because they’re not writing in your name doesn’t mean that they wouldn’t edit and revise posts to fit your brand’s personality and tone of voice.

For instance, let’s say you’re a real estate agent who owns a blog.

Your ghostwriter may edit your posts to make them more suitable for people searching for properties in specific locations or those looking to buy houses off the plan.

They could even suggest creating separate content targeted towards students looking for accommodation near their schools.

Working Within Your Bounds

Remember that when you’re working with a ghostwriter, they’re not just going to write posts for you – they’re going to be a part of your team.

That means you should be able to keep in touch with them from time to time and share strategies that would help improve the blog’s profitability and content quality.

Unlike a freelance writer or a part-time blogger, a ghostwriter follows your lead no matter what.

Their role is to help you meet your blogging goals, and they would do everything in their power to produce content that you would’ve written yourself if only you had the means.

You may not be an expert in writing but you’re familiar with the blog’s voice and tone, right?

That being said, you can give them specific instructions on what kind of post you want.

This means that you should be able to inform the ghost of your preferences so they can create something that would fit right in.

Ghosts Have “Experience” On Their Side

You may think of hiring a ghostwriter as an “easy way out,” but it’s more vital for your blog than you know.

Ghostwriters are professionals who have written for several people before, which means they easily provide content that’s on par with your blogging standards. Moreover, they ensure that quality is consistent throughout the publication since they’re the ones who edit and revise posts before they go live.

In contrast, part-time bloggers are more concerned with generating as much content as possible because that’s how they make money.

They may not have the time to proofread every post or check for errors – and there’s a good chance you’ll only find out about them once they’re published.

It’s All About Being Hands-Off

Remember that ghostwriters are professionals who know what they’re doing.

You don’t have to micro-manage their work or worry about how competent they may be because you can trust them to do their job well.

For instance, freelance writers may only be as good as their last project.

They may have an excellent portfolio and a great track record, but you don’t know what they’ll produce if they’re forced to work on your blog.

Similarly, part-time bloggers want to make money first and foremost – and that can be more of a problem than a solution if the content lacks quality.

Creating Content That Works

Running a blog is more than just writing blog posts. It entails a lot of activities that you don’t see on the surface – from researching your topic to engaging with readers and maintaining a constant content flow.

And for this, hiring a ghostwriter is the best way to go about it. They’ll produce fresh material for your business – not only blog posts but also press releases, product descriptions, press kits, FAQs and more.

You may even come across ghostwriters who are also good at other aspects of blogging, including coming up with relevant keywords for your posts, analyzing your target market’s preferences, and suggesting methods to increase traffic flow to your site.

So, is it worth it to hire a ghostwriter for your blog?

….That’s a big YES!

You probably think they’re only meant to write books, but ghostwriters have evolved into so much more. That’s something you must take full advantage of.

Where to Find A Ghostwriter For Your Blog

If you know your way around freelance job sites, you’ll find some worthy ghostwriter prospects.

However, if you hate the idea of hiring a “ghost” directly, you can always work with a ghostwriting company or content marketing firm.

You’ve got a handful of agencies out there that can provide you with well-experienced and trained ghostwriters.

It’s a reasonable proposition, especially if you don’t want to waste your time doing interviews.

Should You Hire a Ghostwriter to Write Blogs?

You’re looking at writing blogs because you own a business website.

You hope to build your reputation online, and you think it’s best to do so with unique content.

The problem is, you don’t have the luxury of time to dedicate to writing all that much.

And, if you’re like many people, you’ve always thought that writing is something reserved for someone with actual writing experience.

But did you know there’s an alternative?

There’s the option of hiring a freelancer or even paying an experienced content writer for a full-time gig.

Some business owners hire a ghostwriter to write blogs on their behalf.

But should you?

Ghostwriters have long been associated with fiction books, but the reality is that even bloggers will benefit from ghostwritten work.

Let’s talk about why hiring a ghostwriter to write your blog posts should be an option for you.

1 – You need a continuous flow of content.

Blogging is a must if you’re going to maintain a presence on the web.

Having a ghostwriter pound away at your laptop provides consistent blog posts that will keep your visitors entertained with fresh content all the time. Unfortunately, it takes time and dedication.

Even if you have an effective content calendar, you run the risk of running out of ideas or losing interest in your website’s direction.

2 – You have a limited budget.

Writing takes time, and if you’re not a writer, you’re going to have to spend your days doing something else just so that blog posts can get done.

This means that hiring a ghostwriter will help keep costs down while still giving you the content you need for your website.

You don’t even need to hire them for a full-time job.

3 – You don’t want to appear like you don’t know what you’re talking about.

Many people struggle with writing and make amateur mistakes that decrease the quality of their blog posts.

Unless you’re already an expert writer, hiring a ghostwriter ensures your content looks authentic and makes it seem like you’ve been working in the blogging game for years.

4 – You want to build your brand’s voice.

Your blog posts need to sound like you, even though you’re not writing them yourself.

That means they should be unique but consistent with how you talk about important issues to your business and its followers.

Ghostwriters have a knack for writing in a way that ensures your voice shines through.

This is where you see the glaring difference between a freelance writer and a ghost. Freelancers work for money.

The problem with freelancers who want to write for you (and get paid) is that they’re not writing for anyone but themselves.

They’ll take what you’ve said and reword it into something that sounds good, but it won’t necessarily be what you thought when you decided to post it online.

You risk coming off as disingenuous, which is one of the worst things you can do for your brand’s reputation.

Hiring a ghost gets you an experienced writer who understands how blogging works and knows what makes your business special.

This means that the content they produce for you will actually help you build your brand’s voice and communicate what you want to say.

5 – You want a quick turnaround.

Writing can be a long and involved process.

With a ghostwriter, you’ll receive quality, professional content in various formats that you can post online with little to no effort on your part.

Instant gratification is real when it comes to hiring a ghost, and that’s something you may never get from a freelance writer.

Maintaining a blog tied to your business website means injecting fresh content regularly and informing visitors about what’s going on with your brand.

And if you’re the one writing every blog post, it’ll be difficult to do that consistently.

The ghostwriter does the hard and monotonous work on your behalf.

An experienced ghostwriter gets the right message across in a way that not only benefits your business but makes it seem as though you wrote this content.

Best of all, they do it in a way that your blog has something interesting to offer daily.

6 – You need a different perspective.

You blog for a reason. It keeps your websites fresh and engaging, and you want visitors to return frequently for new insight into the issues that matter to them. But if you’re writing every post, it isn’t easy to get creative with your ideas.

A ghostwriter helps you brainstorm content that catches your audience’s attention and makes them come back for more.

They help you develop a unique perspective that helps your blog stand out from everything else online and keeps potential customers interested in all you have to say.

Excellent Blogs to Follow for Inspiration

Blog Tyrant

Blog Tyrant has been helping bloggers see success for the last 10 years! If you want to start a blog, make money online, learn about SEO and email marketing and become a better writer, this is a blog is one to watch.

Quicksprout

Learn from experienced entrepreneurs and managers on how to start, build and grow an online business. Founded by Neil Patel, Quicksprout is a goldmine when learning what to do and not do marketing your blog.

Social Media Examiner

Every successful blog needs a social media presence. The Social Media Examiner offers a wealth of information on how to navigate the social media jungle. Learn how to connect with your audience better, how to get higher quality leads and more.

Backlinko

Founded by Brian Dean, Baclinko teaches bloggers and business owners how to build backlinks through a variety of methods. Brian’s articles are extremely in-depth so you might have to take notes!

Blogging Tips

This publication offers a huge amount of information on building a blog, blog growth and monetization. Whether you’re new to the blogging game or have a little experience, you’ll learn something new here.

Now you know how to write a blog post that people want to read! If it all seems too much – don’t panic. Becoming a great blogger takes time, but the more you practice, the better you’ll get.

Blogging helps you attract quality leads, builds brand awareness and positions you as an expert in your field. So it’s well worth taking the time to master this skill. Now, go build those blogging muscles!

Closing Thoughts on Blogs

The downside of hiring a ghostwriter is that it might cost more than what you’d like to spend on the content.

However, the benefits far outweigh this small detail, and you can even negotiate a price to make content creation work within your budget.

A freelancer will indeed charge less than a ghostwriter would, but don’t expect the same quality of content.

You might not be able to establish your voice, and chances are you’ll end up with writing that you didn’t want in the first place (or need). If those are risks that you’re willing to take, then go for them.

But if you want your blog posts to help your business grow effectively, you need a ghostwriter.

They’re the only way to retain the type of content that validates what you do and how you go about doing it.

How to Hire a Ghostwriter for Your Blog: No Need To Waste Your Time