In this blog, you’ll learn how many blog posts you should post a month. 

Millions of new blog posts get published daily – that’s a crazy amount of content posted online, notwithstanding the different niches and industries out there. It’ll make you wonder how many blog posts you should be writing a month.

The number of posts you publish depends on several factors, i.e., topic, length, and your schedule.

We’ll also discuss the ideal frequency for which to post next.

Deciding when to blog depends on what you hope to get out of it.

Several factors contribute to this decision, such as your end goals for the site and your readership level.

If you’re just starting, then maybe once or twice per week would suffice until it becomes more established; but if most of your content is seasonal, i.e., Halloween or Christmas decor ideas, then posting daily won’t make sense.

Similarly, an avid reader will probably want constant updates, whereas someone who browses casually now and again can afford gaps between posts without feeling left out of any action taking place on their preferred social media platform.

  • If the goal is to drive traffic to your site, publish content more often since this will give search engines a greater chance to index your site. It’s the precursor for bringing more visitors.
  • Create more content such as reviews and list posts if you hope to increase your income from affiliate marketing on your site. More content means more opportunities for making sales
  • Publish less frequently but longer-form posts that provide a ton of value to readers if you’re blogging about consequential and in-depth topics.

If you’re a one-man army, find a good balance between what you want from your site and how often you can write.

Most content marketing campaigns publish more posts in less time because there’s a team of writers on the payroll.

Now, should you blog daily or maybe twice a week/month?

Let’s see the advantages of each option.

One Blog Post Per Day

One blog post per day makes sense if you want to embrace a writing routine.

You make a habit out of it.

Posting daily helps your content stand out in an otherwise crowded space, especially when posting news material or blog posts on highly competitive niches.

Don’t settle for weekly or monthly posts if you hope to increase readership.

Moreover, build a loyal following by posting new content daily.

Regularly updating your site will keep visitors coming back and help them form an emotional attachment to you, which is the crucial ingredient for their loyalty.

Search engines like Google love a blog with daily posts.

You probably don’t realize it, but one highly ranked post brings more traffic than several low-ranked articles.

But daily posting is draining. At times, you may feel like every day is a chore and something that brings up dread in the morning. You might not have time to create content for your blog because of competing priorities. Sometimes, you pressure yourself into producing high-quality posts all the time, which is challenging itself.

Pro Tip: If this is the way to go, train yourself to write faster. If you need at least a couple of hours to finish one blog post, no matter how hard you try, you’ll never manage a daily schedule.

Twice A Week

Do your research, and you’ll see that many successful bloggers choose to post less frequently. One of the arguments favouring less frequent postings is that readers choose to unfollow a blog when they’re bombarded with daily content.

If you want to keep your readers engaged, the time between each blog post doesn’t matter. What does matter is that when you do publish something new, it’s worth reading.

You’ll get more shares and links if what you’re blogging about has depth.

To make sure people stick around for future posts of yours on this topic, try publishing two times a week with longer content so as not to overwhelm anyone who wants to read them further down the line.

Pro Tip: Learn how to write longer and more in-depth blog posts – a practicable starting point is around 1,000 words. Transform your regular blog posts into “evergreen” content, which is proven to remain engaging and relevant for at least a year.

How to Figure Out Which One Works Best

We all have unique situations, so there’s no one-size-fits-all approach to blogging. Certain factors dictate how often to blog, and they play a role in success or failure. The ideal blogging frequency is reliant upon three factors.

  • A Knack for Writing High-Quality Content
  • Goals
  • Audience Preference

Get your audience’s opinion through a poll or survey to figure out how often they wish to read another blog post from you. Unfortunately, this only works if you’ve been blogging for a while now. Another option is to experiment with different routines.

Start with the most conservative schedule and then increase your output later.

Learn the parameters that indicate success or failure through Google Analytics and other tools.

If you’re considering starting a blog, we hope this post has given you some helpful information about what to expect and how frequent you should write.

It’s not always easy, but it will be worth it in the end.

Stay committed and keep publishing quality content on a schedule that works for you to maintain long-term success.

Joel Mark Harris

Joel Mark Harris graduated from the Langara School of Journalism in 2007. Joel is an award-winning journalist, novelist, screenwriter and producer.

He has ghostwritten numerous books in all types of genres including true life crime, business, memoir, and self help. With over 1,000 blog posts to his name, he has helped hundreds of business owners scale their business and increase their visibility. You can email him at info@ghostwritersandco.com