What are the best 20 bloggers to follow in 2023
A ton of things go into running a successful blog.
To say that the term “blog” is very much overused these days is an understatement.
It feels (and looks) like everyone’s becoming a blogger in their own right.
But how can you blame them when everything they need is spoon-fed, particularly the platform to share anything they believe is of value?
Anyhow, not everyone’s content is created equal.
It takes time, dedication, and an eye for detail to truly stand out and produce quality content that resonates with your audience. To be on this list, one must possess all three.
The Origins of Blogging
In the vast digital expanse, blogging emerged in the 1990s as a unique platform for individuals to voice their narratives.
Initially functioning as manual components of broader websites, the advent of platforms like Blogger in the late 1990s transformed blogs into easily accessible channels, opening the doors of digital publishing to everyone.
Defining Characteristics of a Blog
At its core, a blog thrives on regularity, consistently welcoming new content, whether daily, weekly, or monthly. A hallmark of most blogs is the personal touch they exude. Even when they’re not serving as digital diaries, they’re imbued with the author’s distinctive voice and sentiments. Additionally, blogs are dynamic in nature, inviting readers to engage through comments, forming a two-way dialogue. Another intrinsic feature is their organized archive system, ensuring that while new posts shine, older ones remain accessible.
Why Blogging?
The motives propelling individuals into the blogging world are diverse. Some see it as a canvas for personal tales and musings, while others view it as a conduit to share expertise on varied subjects.
The business sphere has also recognized blogging’s potency, using it for client engagement, updates, and SEO optimization.
Not to mention, the potential for monetization, through avenues like affiliate marketing, has transformed some blogs into lucrative ventures. Yet, for many, the essence of blogging is the sense of community it nurtures, allowing like-minded individuals to connect, share, and support.
Blogging’s Influence on Mainstream Media
Blogging’s emergence has significantly influenced the media landscape. Traditional news outlets now find themselves juxtaposed with, and occasionally sourcing from, bloggers.
This has birthed an era of citizen journalism, obfuscating the lines between conventional reporters and everyday consumers.
Challenges in the Blogging World
Yet, blogging’s vastness brings inherent challenges. Its democratized nature sometimes raises concerns over content credibility and authenticity.
The teeming multitude of blogs also means that the quest to carve a unique niche and amass a loyal readership becomes more arduous. Furthermore, the commitment to regularly update and maintain a blog demands time and dedication.
What Makes The Best Bloggers
When looking for the best bloggers, it’s essential to prioritize the quality of content over the frequency of posts. A well-researched, insightful post once a week is more valuable than daily posts that lack depth or clarity. Regularity is crucial, but not at the expense of quality.
Credentials and Expertise
Depending on the topic, you might want to check the blogger’s credentials. For instance, if you’re seeking medical or financial advice, ensure that the blogger has the appropriate background and knowledge to provide accurate information.
Engagement with the Audience
A sign of a good blogger is their interaction with their readers. If the blogger actively engages with comments, answers questions, and fosters a community spirit, it’s indicative of their commitment to their audience.
Consistency in Voice and Style
While evolution in content and style is natural, the best bloggers maintain a consistent voice. This consistency ensures that readers know what to expect and helps establish trust.
User Experience on the Blog
A well-designed blog, which is easy to navigate, mobile-friendly, and complemented by high-quality visuals, can greatly enhance the reader’s experience. While the design doesn’t directly reflect the quality of the content, it speaks volumes about the blogger’s professionalism and attention to detail.
Reviews and Recommendations
Often, the best bloggers are those recommended by others. Word-of-mouth, online reviews, and recommendations from trusted sources can guide you towards reputable bloggers. Moreover, look out for any awards or recognitions the blogger might have received in their domain.
That being said, here are 20 of the best bloggers you should keep an eye on in 2023:
1 – Neil Patel
While many bloggers have made significant strides, very few can match the influence and reach of Neil Patel.
A titan in the blogging universe, Neil has established a strong footprint in the digital marketing world with his practical, insightful, and results-driven content.
His deep knowledge and skillful approaches to content marketing, SEO, and ad creation have earned him a remarkable reputation in the niche. His blog is a treasure trove of resources that offer readers step-by-step guides, in-depth analyses, and innovative strategies to navigate the ever-evolving digital landscape.
You should follow Neil Patel to stay ahead of the curve in digital marketing.
2 – Brian Dean
Brian Dean is an authority in content marketing.
His blog is renowned for producing valuable pieces centred around link building, SEO trends, Google algorithms, website optimization, keyword research strategies, and more. He’s a master at creating data-driven, actionable content that drives impressive organic traffic.
Follow his blog, Backlinko, if you’re looking for tried and tested SEO strategies to increase your website visibility.
3 – Joel Mark Harris
Joel Mark Harris is a writer by trade, but he has successfully carried over his decades of experience in advertising and marketing to the blogging world.
He founded Ghostwriters & Co., a content creation agency focused on creating high-quality blog posts for businesses and ghostwriting for would-be authors who need help with their manuscripts.
His blog provides valuable advice on creating content and effective copy to drive traffic and convert leads. His works have been featured in Forbes, Daily Hive, and Hackernoon.
If you have an entrepreneurial spirit, Joel Mark Harris’ blog is a must-follow for inspiring stories, actionable advice about running your online business, and more.
4 – Ann Handley
Ann Handley is a renowned blogger and a trailblazer in digital marketing. She’s also a highly acclaimed author with a bestselling book featured in the Wall Street Journal.
Her company, MarketingProfs, stands as a premier B2B training and consulting resource for companies eager to level up their content marketing prowess.
Her blog is more than just a portal of information about business and marketing; she’s open to working with people who need help making their content truly shine. If you’re looking for advice and support from an industry leader, she’s the perfect person to follow.
5 – Marie Forleo
This blogger is more than just a guru; she’s an influencer with no less than Oprah as a huge fan.
Her blog is a big hit with the young generation of entrepreneurs because it focuses on building a business that’s in equilibrium with life – something that’s hard to find these days. Her podcasts are inspiring, and her videos motivate viewers to take action.
With over 200,000 followers on Twitter, she’s at the top of her game this year.
Her website even offers a free training program on how people can turn their lives around with three essential steps.
You’d miss out on something significant if you failed to follow Marie Forleo.
6 – Michael Hyatt
A giant in the personal development world, Michael Hyatt is a speaker and author with an impressive track record in creating content to help people realize their full potential.
He coaches many executives and business owners on effectively managing their time, handling stress, and enjoying a balanced living.
His blog, Full Focus, covers topics like leadership strategies, career development tips, and advice for entrepreneurs who want to build profitable businesses.
Michael Hyatt is the best blogger to follow if you want to improve your work-life balance. His history is a first-hand reminder that it’s possible to succeed professionally and personally.
7 – Seth Godin
What can we say about Seth Godin that hasn’t already been said? He’s an internationally celebrated marketer, teacher, and best-selling author who doesn’t mince his words.
His blog, called Seth’s Blog, is a treasure trove of bold and even unconventional ideas on topics such as marketing, leadership, business development, etc. Seth Godin is no stranger to writing, with his book “Free Prize Inside” winning the 2004 edition of the Forbes Business Book of the Year.
His blog is no pushover, too, having been named by Time Magazine as one of the best blogs in 2009.
Even after over a decade, the blog makes perfect sense for anyone looking to impact their business positively.
8 – Camille Styles
But we’re not about to flood this list with bloggers who have achieved immense success in business and marketing, so let’s turn to a more “hippie” side of blogging. Camille Styles is a popular lifestyle blogger who writes about health and wellness, food, and interior design.
While there are a gazillion similar blogs, Camille Styles stands out with her simple yet elegant approach to living a fulfilling life without showcasing ludicrous wealth or outlandish bragging.
This is the perfect blog to get a quick dose of inspiration and motivation for leading a better life.
9 – Dave Ramsey
You can’t talk about money management without mentioning Dave Ramsey.
The radio personality is a household name when it comes to financial advice, and his blog is proof of that.
He talks about money matters in an easy-to-understand language, ensuring that his readers don’t feel overwhelmed or bogged down with complex terms.
His website offers plenty of resources to get your financial life in order, including budget worksheets and planners, debt snowballs calculators, and money challenges for couples and families.
He’s a renowned speaker and author who has helped millions of people take control of their finances and live debt-free. The premise of all his teachings is to take full control of your money.
So, if you’re struggling to get a grip on your finances, you might as well follow Dave Ramsey online.
10 – Steve Pavlina
Steve Pavlina is another popular blogger who has garnered much attention for his personal development and productivity work over the years.
His principle is a life run by conscious growth.
In other words, he encourages people to strive for personal growth and become the best versions of themselves.
His blog is full of powerful advice and tips on managing your goals, discovering success in life, developing strong relationships with others, and cultivating an attitude that inspires actionable change.
11 – Leo Babauta
Leo Babauta writes about minimalism, productivity and self-improvement.
His blog, called Zen Habits, has been featured in major publications. Followers are drawn to his simple yet effective way of cutting through the clutter and focusing on what matters most.
Leo’s writing is praised for motivating readers to act, challenge their limits, and live more meaningfully.
His blog is also sprinkled with tips on decluttering your digital space so you can focus better and increase productivity.
But everything revolves around the idea of incorporating zen habits in your life. For instance, he talks about being mindful and living in the present.
Leo Babauta is the blogger to follow if you want a subtle reminder to stay grounded.
12 – James Clear
James Clear isn’t your typical run-of-the-mill blogger. He focuses on building habits that create lasting change and impact our lives.
His blog posts often contain actionable tips, i.e., developing strong routines, practicing mindfulness, and staying motivated all the time.
He also follows a scientific approach to helping his readers build positive habits.
His articles are full of facts that are backed by research and have been proven to work.
If you want an actionable guide on how to form powerful habits that shape your life for the better, then you should follow James Clear.
13 – Mark Manson
Mark Manson is best known for the New York Times bestseller, “The Subtle Art of Not Giving a F*ck and Everything Is F*cked: A Book About Hope.”
He maintains a highly popular blog about relationships, mental health, life philosophies, etc.
He’s often praised for his no-nonsense approach to writing and speaking.
His articles are full of self-deprecating humour while also breaking down complex topics in a relatable way.
He’s the one to follow if you’re looking for honest, straightforward advice that goes against the grain.
14 – Austin Kleon
Austin Kleon is a writer and an artist, so you won’t be surprised to find plenty of art-related topics on his blog.
He writes about creativity, art, books and the creative process in general. It’s easy to get lost in his blog because it’s full of inspiration and ideas.
Austin Kleon begs to differ from other bloggers by encouraging readers to get crafty with their art.
He offers plenty of resources on creative projects, i.e., making zines, homemade books, writing projects, etc.
If you’re an aspiring artist or a creative looking for motivation, this blog is a “can’t-miss” opportunity.
15 – Gala Darling
Gala Darling is unlike any other blogger you’ll come across.
Her blog is full of everything girly and glamorous. She talks about fashion, beauty, lifestyle and travel tips uniquely. In short, she’s all about showcasing how women should live their lives.
She’s all about breaking the mould and living a life that you love.
Her articles are mostly personal stories laced with humour – something we rarely see in the blogosphere.
Her goal is to empower women to make their own decisions and not be bound by societal expectations of them.
Gala Darling has a massive Instagram following, so if you’re a fan of her work, be sure to follow her on the platform, too.
16 – Tim Ferriss
Tim Ferris is a lifestyle guru who made a name for himself after the success of his four-hour self-help book series.
He’s also the host of The Tim Ferriss Show podcast, hailed as one of the most popular podcasts in the industry.
His blog centers on personal growth and development, health optimization, wealth building, etc.
He has a particular liking for educational causes, including education reform.
He interviews a wide variety of people for his blog and podcast, from world-renowned authors to everyday entrepreneurs.
Tim Ferriss is a master of advice on the art of living your best life, and that alone is reason enough to follow the guy this year.
17 – Danielle LaPorte
Danielle Laporte is a certified life coach and author of the bestseller, “The Fire Starter Sessions.”
She’s passionate about helping people discover what they truly want out of life.
Her blog focuses on two aspects of life: healing and happiness.
So, you expect a blog of inspirational articles based on self-reflection and personal growth. Her writing style is inviting, inspiring, and honest.
Danielle LaPorte encourages her followers to create an intention-filled life they’re proud of. She teaches how to tap into your inner desire and find the courage to change.
18 – Joanne Wiebe
Joanne Wiebe’s blog, Copyhackers, is a “must-follow” if you’re a marketer, entrepreneur, or writer who needs to up the ante regarding copywriting skills.
She runs this marketing website with a focus on helping people make a better copy that drives conversions and engagement.
Joanne breaks down complex concepts into simple, easy-to-digest pieces of information.
Her blog is centred on teaching people how to use the correct grammar specific for writing blogs.
19 – Adam Enfroy
The term “influential” is rather minute when we’re to describe Adam Enfroy.
His blog has been among the most popular and widely read blogs in the online business world.
Adam’s blog covers an extensive array of topics, i.e., affiliate marketing, digital marketing, SEO, content marketing, social media strategy, blogging tips and more. He also provides information on monetizing your blog effectively and making it a passive income stream.
But perhaps the most impactful contribution of Adam Enfroy’s blog is his reviews of different affiliate programs, software, and services.
In a way, it’ll give you the confidence to use these services to grow your business as Adam Enfroy details all the program’s features, pros and cons.
20 – Ree Drummond
Let’s close off this list with a blogger who’s amassed an extensive network of followers thanks to her TV show, books, and blog. We’d be surprised if you’re still not a follower, to be honest.
Her blog showcases her life on an Oklahoma ranch with her family. She typically writes about recipes, home decor tips, and style advice.
Ree Drummond’s blog is the perfect example of how blogging can be entertaining and helpful. She talks about her experiences with a hint of humour, making reading her posts more enjoyable.
So, all these bloggers deserve a place in your 2023 blogger list.
This year, make it a point to have something meaningful, even if it’s just an inspiration to do something different or make a small change in your life. These bloggers will provide guidance and motivation to do just that.
Further Reading
Hiring An Editor For Your Book
How To Become A Ted Talk Speaker
Joel Mark Harris graduated from the Langara School of Journalism in 2007. Joel is an award-winning journalist, novelist, screenwriter and producer.
He has ghostwritten numerous books in all types of genres including true life crime, business, memoir, and self help. With over 1,000 blog posts to his name, he has helped hundreds of business owners scale their business and increase their visibility. You can email him at info@ghostwritersandco.com
