Top 10 Blogs to Help with your Content Marketing Strategy

In this blog post you’ll learn the top blogs to help with your content marketing strategy

You have been at the grind for months now, thinking of ways to improve lead generation and increase brand awareness.

Writing content, sharing it…writing content, sharing it… and so the circle goes.

You want your business to grow like you want customers to feel engaged with your content marketing campaigns.

You’re confident that you have the best content marketing strategy in place, but a little help doesn’t hurt either. One avenue worth considering is a content marketing blog, and there’s lots of it online.

There must be new avenues to ponder – especially if what you’re doing right now isn’t working out well enough.

These blogs give you valuable information and tips to have your campaign take off. Who knows, these might even be the insights that ultimately help you change course to reach your goals.

The blogosphere is an excellent resource for all things related to content marketing: from finding new ideas or honing one’s marketing skillset. There are resources out there with advice just waiting for someone like yourself looking for a boost.

1 – Hubspot

HubSpot is a marketing automation platform that aids in attracting visitors, converting leads, and closing customers – it’s the epitome of a powerhouse of digital marketing information.

But it’s not just about social media, customer service and SEO – it also includes articles on branding, the psychology behind marketing campaigns and the process of blogging for your business.

One of the benefits of Hubspot is that it offers new posts regularly, so there’s always something to read.

If you navigate the pages, you’ll find yourself wanting to stay and check out everything the platform offers.

2 – Contently (The Content Strategist)

The Content Strategist has a fresh and informative tone. It’s as though every article was written with the intent of giving you just what you needed to know, without any fluff or filler.

This content platform interacts with readers in several ways – from brand publishing to search engine optimization.

It also tackles market innovation and how technology affects consumer perception towards brands.

Content marketing is an ever-changing landscape, and the best way to stay on top of it all is by spending some time reading Contently.

3 – Copyblogger

You’re missing a lot as a content marketer if you don’t read Copyblogger.

You’ll find many links to articles and resources in this blog advising on everything from how to write copy online, overcoming writer’s block, and using Twitter for marketing purposes.

The blog affords high quality and helpful information for content marketers looking to improve or change their approach.

4 – Content Marketing Institute

This blog is the creation of Joe Pulizzi, best known for the book “Epic Content Marketing.” The Content Marketing Institute offers new methods on SEO, digital marketing, marketing measurement, and others.

The range of content in this platform varies from short blog posts to comprehensive guides. It also publishes an annual report that offers professional insights into the industry.

5 – Marketing Insider Group

Marketing Insider Group is an authority in B2B, offering tips on how you use content to make your brand stand out from the competition.

This platform is a “must-read” when it comes to the need for a deeper understanding of the content distribution and how it relates to branding.

The Marketing Insider Group is popular among content marketers because of its comprehensive discussions on Google Analytics and social media marketing.

6 – The Story of Telling

This platform begs to differ from the rest in this list. It focuses on harnessing the power of storytelling to effectively convey a message to the audience.

The blog is helpful from a marketer’s perspective because some of its pieces talk about leveraging content for marketing purposes.

Most of the articles are short, but they’re helpful if you’re looking to incorporate storytelling in your content marketing strategy.

7 – MOZ

MOZ is an excellent blog to read if you need help with SEO, but there’s more to it than meets the eye.

The platform’s focus is to help business leaders and marketers learn different strategies, i.e., learning how search engines’ algorithms work, crafting new content marketing approaches, and using technology for SEO.

You are in the right place if you want help on any topic or expand your digital marketing knowledge.

The blog is abundant in detailed articles and posts about local SEO, search intent, and crafting relevant (SEO-friendly) content.

8 – Convince and Convert

According to this blog,  content creators and marketers must understand the highly detailed benefits of their product or service to effectively connect with the audience.

Convince and Convert preaches the improvement of the customer experience through B2B and content marketing, including social media.

The site has a wide variety of content, including extensive lists, case studies, blog posts, and even research reports.

It helps content marketers by affording analytical insights on both traditional and modern marketing strategies.

9 – CMO

CMO is a versatile blog that presents content from a marketing manager’s perspective.

The blog posts are usually about embracing innovation for the business as a leader or someone in charge. It’ll help your content marketing strategy as there’s plenty of material about marketing trends

10 – PR 20/20

The PR 20/20 blog is a gateway into the world of public relations, offering advice and content on various topics from integrated solutions to marketing challenges.

It makes sense to spend time on this blog from a content marketing perspective because it helps small businesses and start-ups unlock their potential in reading a wider audience.

Conclusion

Part of your responsibility as a content creator and marketer is to keep an open mind for future changes.

You’re always in a tight race to get to your target audience, which means you need all the help you can get to keep up with the competition.

These blogs offer you free yet invaluable information – all you must do is put in the effort to read them.