It’s difficult, maybe even impossible to think of anyone who doesn’t use email – at least if they are under 85.
There’s also no way for a business, company, or organization to communicate properly without an email account. Aside from correspondence, it’s also an efficient and proven marketing channel.
Billions of emails are sent every hour.
Try to refrain from opening your inbox for a couple of days, and you’d be surprised at the number of unread messages.
At this point, the reliance on email as the primary tool for communication keeps on increasing, despite the emergence of other communication channels, i.e., social media, instant messaging, SMS, and video chat.
One reason why email isn’t going away anytime soon is that most businesses and companies use it for marketing purposes.
But did you know that over 70% of companies in the U.S. use it for improving the likelihood of customer retention? That is proof of the crucial role of email in the business side of things.
Should You Venture in Writing Emails?
Having said that, being a freelance writer by profession means that you can make money by writing emails for clients. Any business or company selling a product or offering a service to a target audience needs your services. You do the hard work of reaching out to their potential customers through email.
Writing emails to make money is a cakewalk, especially when you have experience in web content creation. You’ll learn the ropes in producing email copy after just a day or two of reading through tutorials and HowTos.
Moreover, writing an email doesn’t take up a lot of your time. When you’re doing it for a while, you can compose a single email in under an hour.
There’s plenty of work when it comes to email. Businesses and organizations communicate with their clients using email. If you’re hired by a company to take care of email marketing campaigns, then that should be a handful of work for you to cover.
The advantage of this gig is that it’s a short writing job. Messages don’t exceed 700 words, which means you don’t get to spend the entire day creating them.
Writing an email copy may not be as lucrative as other writing jobs, but you still can get better than average pay. When your copies are meant to sell products and services, you could make more money if your client improves the company sales.
Make Money Through Personal Emails
You don’t have to find a client to start making money by writing emails. You begin by creating your own. You build an email list and use it to sell products to a target audience or market. With ideal planning and detailed implementation, you can make a decent profit.
Give people the option to sign up to your email list on your business website. Your call-to-action plays a critical role in convincing site visitors to sign up.
Once you convince them, do your thing by sending them exciting emails so that they’d be convinced to try some of your products and services.
Writing Emails as a Full-Time Work
Don’t underestimate the prospect of earning a lot of money by writing emails all day. You can specifically search for a business or company that is looking for someone to handle emails as a form of customer service.
Some large organizations receive hundreds of emails daily, but only a small number of those need attention.
Your job is to sort those emails and figure out which ones require a response. In a way, you work as a concierge, making sure that the essential emails reach management, while the rest go down to the drain.
Some scenarios requite you to work on a full-time basis. It means you will most likely go through the standard hiring process, submit yourself to an interview, and get your cubicle or office space.
As the company ramps up its online presence, you also expect to go through a thousand emails daily. That sounds like a lot of work, but you end up getting a higher wage with your experience.
Follow Up on Lead Generation and Email Funnels
Another profitable email writing gig for a freelance copywriter involves lead generation. Many companies sell to fellow businesses instead of traditional consumers. The process involves a long sales cycle which begins by generating leads.
The term “lead” refers to a prospective buyer who has, in some way, shown interest. Interest comes in the form of action, say like filling out a form or signing up for a free trial.
The lead is aware of the product and is contemplating to buy it. As the one assigned to create the email, your job is to compose a message that is compelling enough to influence the lead to proceed with the purchase.
Meanwhile, an email funnel is similar to a lead generation follow-up in a way that it sends a message to a prospective buyer of a product or service. The difference is that the lead doesn’t have to be aware of the existence of a product or service.
For example, a prospective customer signs up for free training, webinar, or report on a topic that is causally related to the product or service. If the target consumer is interested in the topic, he or she is going to be intrigued by the product or service.
Final Thoughts
Companies rely on emails more than ever. It is a free and efficient way to get attention. If you want to expand your niche and add a side gig, writing emails is a sure-fire way to make some extra cash.
It’s not a difficult or time-consuming task, but it offers guaranteed work due to the ever-increasing demand for people like you who can do the same monotonous work without complaints.
If you want to learn more about copywriting and how to make money as a freelancer read this blog HERE
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Joel Mark Harris graduated from the Langara School of Journalism in 2007. Joel is an award-winning journalist, novelist, screenwriter and producer.
He has ghostwritten numerous books in all types of genres including true life crime, business, memoir, and self help. With over 1,000 blog posts to his name, he has helped hundreds of business owners scale their business and increase their visibility. You can email him at info@ghostwritersandco.com
