How Increasing Your Influence Increases Your Sales

In this blog post, you’re going to learn how to sell effectively through increasing your influence in your community.

For most people, selling is an arduous task.

It’s the most challenging part of business.

Indeed, there are no fast lanes to successful selling, especially if you dislike it.  

It can be frustrating and discouraging.

According to the survey, it only takes two attempts to reach a prospect, and give up after one follow-up, that’s for 44% of the average salesperson.

For you to increase your sales, you need to understand how human behaviour works, how to interact with your prospects, how to position yourself and learn how cognitive neuroscience works.

Whatever product or items you are selling, and if you want your prospective customers’ visits to turn into sales, understanding and applying these principles of behavioural neuroscience will be of benefit to you.

Practising these principles will bring more visitors into your marketing channel, increase your sales and allow you to help them! 

And there is no better feeling than being about to influence someone in the right direction!

The Power of Influence

If you believe in the effectiveness of what you are selling, your product, your brand, then you want your customers to believe in what’s in it for them as well; that’s influence: your ability to persuade your buyers, your customers to assume your standpoint.

The value of your product increases with how your customers view your product through the power of your influence.

This ability of persuasion to have an emotional bond with your product will add value to your brand.

 For you to influence others to believe in your product, you need to instil this powerful word into the mind of your customers.

Creating and selling the best and most effective product is not the main issue here. You can have the best product in the well but if you can’t influence people to buy it, then you will fail. 

I don’t believe that there is an effective or best product, sometimes products just don’t work for others, but because these people behind this product have built years and years of credibility that’s why influential people tend to sell more, market more of their products because people trust in their opinions. 

A word of warning though, don’t mistake popularity with influence.

They’re not the same. 

A person may be popular but can’t sell whereas one can be unpopular but can sell because people listen to his words, they’re easily persuaded by his words; that’s where influence comes in.

He or she influences his listeners.

They believe in what he has to say, mainly his opinions. 

You Are What You Sell

It’s a tough act to sell a product, let alone a brand, especially if you have a hard time selling yourself to your customers.

Bear in mind that you also are a product and as a product, you have to be appealing and convincing to the eyes and ears of your audience. 

And to add value to your product, you need to convey that message well to your listeners. Be its voice and image that should be heard loud and clear by your customers.

You have got to instil this idea that you are worth buying, worth working with before your customers buy from you.

And when it comes to lead generation tactics such as email marketing, website and landing pages, content marketing, these are a few of the effective and highly recommended internet marketing tactics.

However, these aforementioned will never work for you if you do not sell yourself well to your audience.

In today’s world of marketing, there are a lot of opportunities that will appeal to the human mind, so the bottom line is that it will never be an impossible task, challenging maybe, but never impossible to sell yourself to your customers.

Benefits and Attributes of Influence 

Mentioning to your customers the benefits of your product instead of its attribute is essential in selling.

People tend to think that attributes are important in a brand instead of what’s beneficial. Always emphasize this when you are introducing your product to your audience.

You’re not just after their money, you need to encourage them the potency of your product’s advantages.

This gives them a sense of caring that would lead to security and trust.

This is how the thinking mind of a customer works if you are transparent with them.

Pet functions differently when they are in a buying mode.

It goes on different levels while viewing your products whether it be on a landing page of your website or on the website itself.

The thinking mind of a buyer will then go on a need level after seeing the product, then tries to foresee its attributes and realizes that the benefits outweigh the attributes, that the benefits are needed more than the latter.

Then right after a long process of thoughts and evaluation, the purchasing process begins.

Remember to reach this level of selling, you need to emphasize to your customers what your product can do to your customers and not what your customers can do with the product; that’s the difference between benefits and attributes.

Understanding Consumer Groups

Never underestimate the intelligence of your prospective customers especially to a new generation of consumers, the millennials.

We all know that most millennials have graduated from college and have acquired degrees, or higher than that, which makes them, this group of consumers, most educated of all the other groups. 

You need to gather a large amount of data and information coming from high effort research and thinking to convince these groups of consumers of your marketing dynamics.

These people are result-driven.

They never want to be mesmerized by a whimsy imitation that does not deliver any results.

Even if we include the other group of consumers out there who are less in regards to having a good education, they will never stoop down low to this level of marketing.

Your customers will always see a clear picture of what you are selling.

You should show, as mentioned prior, hard data done through thorough research to show good, if not great, results and efficacy coming from your product.

Good Customer Relationship

Love thy customers.

It’s the only way you’ll be a successful long-term salesperson. 

If you don’t care about them, then your expectations from having to sell your product will be in vain.

Don’t think of what you can get from your customers, instead, focus on what you can give.

Always look for ways to give as much value more than what they’ll pay for. Their neural electrode’s activity will go proactive once you establish this relationship.

Once you’ve prepared yourself for this give-and-give practice, you’ll finally realize that your customers will be your best salesperson.

Overselling is Overrated

Don’t try too hard.

Educate your customers instead.

This may sound silly, but if you oversell, you tend to lose your prospects.

Inform them about your product’s features, and what is advantageous.

Sometimes you need to stop pushing your product at some point in your marketing, instead fill their minds with high-value content and information; teach them. If you give them access to a lot of information then this gesture of giving value to your customers will be beneficial on your marketing schematics.

Use Visuals

Incorporate visual aids into your marketing schematics; show them diagrams on how your product will work for them. Show them graphs when sharing information.

Use images when teaching them about what you’re trying to sell.

When showing hard data, show them references.

This gives them the idea that you know what you are selling. Make their brain work to react positively.

Trust is being sold here.

Always keep in mind the neuroscience principles we’ve tackled before; make it a habit to practice this, and make their cognitive mind convince them that you are to be trusted.

And if somehow, during this process you come across glitches, address them; be transparent.

Assess what went wrong then refine your approach and technique, this is the only way to address the problem gracefully.

Remember that by doing so, you’re solidifying your credibility, and customers will trust you more.

Meeting of Minds

Selling is personal communication between two or more people.

It’s the meeting of minds. A confluence of two or more souls, energy passing through each other.

When you deliver your words, be open, honest, and transparent about who you are, and learn to be a good listener.

If you want to achieve the highest and most effective principles in sales, be a team leader.

This is the best way to reach new heights of serving others and to the people around you most especially your prospects.