How A Ghostwriter Can Help You With Your Content Marketing

In this blog post you’ll learn how a ghostwriter can help with your content marketing strategy.

Content marketing has been one of those buzz words tossed around in the last couple of decades.

While it’s been a marketing strategy for over a century, why is now so popular?

For starters, with so much going on and so many distractions, it’s becoming more and more difficult to catch people’s attention.

And with so many marketers and businesses turning to content marketing, you need better and higher quality content which of course takes more and more time and money.

A ghostwriter can help businesses feed the increasing demand for high quality, branded content.

Many business leaders want to integrate a content marketing strategy that includes influencer marketing, but are unable to do so because they can’t write or don’t have time.

A ghostwriting agency can help them to achieve these goals. Since there’s a growing understanding of the potential ROI on content marketing, budgets for this type of work are bigger than ever before and are continuing to increase.

In many cases, executives and managers not only rely on ghostwriters to write but also to act as content strategists, generating ideas, topics and conducting the necessary research to be authoritative on a given subject.

A content writer will usually offer ghost-writing services to businesses. In fact, most digital content you come across is written by a ghostwriter who knows about content marketing.

A professional content writer and ghostwriter understands the strategy behind content marketing and will create content to drive specific results—whether that means ranking a blog post for a particular search term or educating your target audience about a specific topic.

Protip: According to the online platform HubSpot, 47% of buyers view an average of four pieces of content before they contact a business. Another survey found that 60% of customers do not want any interaction with salespeople if they can avoid it.

If you cannot create enough good quality content that engages with your audience, then they are likely to head to your competitor.

In today’s marketplace, people like to do research before they even think about buying. As you can see, content creation and publishing content are vital for any business.

There are plenty of reasons business owners and marketing folks want to create content. It’s great for SEO. It’s good for showing off your smarts. It even works for building credibility and thought leadership.

All important things that builds your company and your brand which insulates you from your competition.

If you’re thinking about hiring a ghostwriter, check out this blog post HERE

A Ghostwriter Can Save You Time

Think about the last time you spent writing a blog post or recording a podcast or a video.

How long did it take you?

Were you itching to get other things done that were more urgent on your to-do list?

As an important part of the business, you should be customer facing – meaning your time is best spent focusing on creating a better experience for the people you serve, not doing the activities that are best outsourced.

With all the business development and the personal issues and perhaps a fire or two to put out, you probably realized that creating that piece of content and working on your messaging took the back seat to everything else.

And only tackled content marketing and messaging when you had the time?

Most CEOs, CTOs, CFOs don’t have the time or ability to create good content. Most aren’t professional writers, after all. And if they are, they’re probably not able to write what their audience actually wants.

Writing a high-quality piece of intuitive and insightful content takes time and dedication and ghostwriters are great at doing just that.

They can allocate the time to write content for you which not only involves writing the article but also includes a fair amount of research on the topic and your competition, writing multiple drafts, editing and proofreading.

If you attempt to write content for your business, you may succeed in writing a few articles per month. Or perhaps you may skip a few months and get back to it when you have the time.

But for content marketing to work, and for it to deliver results, you need regular consistent good-quality content to engage with your audience and attract new clients and customers.

A ghost will write regular blog posts and publish it in your name or the name of your business. And you don’t even have to write a single word!

That’s not all.

A ghost-writer will also help you write ebooks, case studies, and white papers — all authored and published under your banner which will help you attract customers.

You get a steady stream of good quality content that establishes your authority and creates that connection with your target clients and customers.

A Ghostwriter Saves Money

Statistics show that content marketing is cheaper and more effective than any other form of marketing strategy.

According to the Content Marketing Institute, content marketing is 62% less expensive than outbound marketing, yet it generates 3x as many leads.

Why is that?

Because unlike advertising that is gone as soon as you pay for it, content marketing sticks around. In years past, when Sears did their catalogue or John Deer their magazine, it would sit on people’s coffee tables and countertops.

Now it’s a big more challenging – but on the bright side you don’t need to pay for printing and shipping.

Protip: businesses with regular blogs and engaging content have 434% more indexed pages than businesses that do not produce regular content. This means that as you continue to publish content, Google will continue to rank your web pages and more people will find your business.

You can either employ a team of content writers or you can hire freelance ghost-writers to do the job.

When you hire a staff writer, you need to consider a salary substantial for a copywriter and other mandatory expenses. You should also account for the cost of training, office space, supplies, holiday, sick leave and of course the dreaded taxes, which, of course, increases your overall cost.

While hiring a ghost and paying on a per-project basis looks expensive, if you dig deep, you’ll notice that cost-wise you’ll come out on top.

With a freelance ghost-writer, you only pay them for the project and it’s not an ongoing cost. You do not have to include other mandatory expenses in the cost like insurance and other benefits.

Freelance writers run their own business from their office space, and they use their own supplies. So that’s another cost you don’t have to account for.  You also don’t have to budget for other expenses such as those you would incur when you employ a copywriter.

Besides, when you hire a ghost-writer for a project, they are more likely to strive and produce exceptional work so you can hire them again.

They have a vested interest in completing your project successfully and to your satisfaction as their reputation as a competent and knowledgeable content writer depends on happy clients.

Protip:  49% of B2C and 47% of B2B businesses outsource content creation from freelancers. In fact, most businesses and professionals find hiring a freelance writer to be a cost-effective solution to fulfilling their content creation and content marketing needs.

Now we’ve covered the basics (time and money) we’ll dig deeper into the benefits of using a ghostwriter for your content marketing needs.

If you want to learn more about how a ghostwriter can get you more paying clients check out my blog post HERE

Your Voice Is An Important Part Of Your Content Marketing Strategy 

When you’re neck deep in your business, you inevitably understand it better than anyone else.

That’s great but it doesn’t mean you are the lone voice for your business.

In fact, the truth might actually be the opposite.

When you’re close to something, it’s tough to write readable, enjoyable and understandable content about it. Most business leaders, love to go down rabbit holes and create long esoteric pieces that simply won’t engage most prospects.

So yes, it’s true that no ghostwriter can express your thoughts as well as you.

But that’s fine.

You’re not creating content for you. You’re creating content for your audience.

One of the most important roles a content marketing ghostwriter plays is translating your ideas for a lay audience which defines your brand.

They need to turn your ideas into something digestible for your audience and customers.

You shouldn’t expect them to be an expert like you, but they can often express your ideas to someone who isn’t as smart as you.

Their job depends on it.

A great ghostwriter can help you build your brand by helping to create unique content.

And that is how you stand out from your competition so your customers won’t go anywhere else.

A Ghostwriter Keeps Your Content Fresh And Exciting

In-house writers generally write about the same topics repeatedly and can often get mired into the complexities of your business. Being so close to your business, it’s easy for copywriters to lose objectivity and stop thinking out of the box.

For your content to impact your audience, it needs to be exciting, thoughtful, helpful, and educational. You can only engage when your content creation is creative.

This is where a ghost-writer can help immensely. They can take an objective look at your business and suggest content ideas that will excite and engage with your audience.

As content marketers, they are used to creating content on different topics and using their strategic skills to develop creative content that has a desired impact.

That’s why working with a ghostwriter shouldn’t be seen as taboo or as “taking a shortcut.” It’s actually a great strategy for those folks who don’t have the time or skill to chug out quality content.

Of course, working with a ghostwriter isn’t always easy for business leaders. Here are five tips for effectively using a ghostwriter at a content marketing agency.

Your Content Needs To Solve A Problem

All businesses are about solving customer problems.

You need to understand where your customer is today, and where he or she wants to go.

And how you can help get them there.

What transformation is he or she seeking? Before you figure out what you are saying, you need to figure out your customer avatar and think out their customer journey. Who are these people you are trying to serve and what do they ultimately want?

Some of the question you should be asking are:

• Do they want a business transformation?
• A relationship transformation?
• Do they want to become wealthy?
• Do they want more happiness in their lives?
• Do they want to feel good about themselves?

Then when you’ve solved their problem

• What will he or she be able to do that she can’t do now?
• What will he or she have?
• What will he or she believe?

Until you understand your customer goal, you obviously can’t help them get to where they want to go.

Ghostwriters Understand SEO and Its Importance

A large part of content marketing is all about search engine optimization and as such, the content writer should understand basic SEO principles. They don’t need to be a master but they should at least know the strategy to help their clients.

In the era of Google, more people use search engines to find products or services than any other marketing channel.

Protip: Eighteen percent more shoppers choose Google over Amazon and 136% more people prefer Google to other search engines like Bing and Yahoo.

Search engines provide the user with the most relevant information or answers in the quickest possible way. Every time you use a Google search, algorithms chooses pages that are most relevant to your query and then rank them displaying the most authoritative or popular one first.

SEO ghostwriters with the correct content marketing strategy can help ensure that your marketing strategies match your ideal customers’ searching behaviour.

Because customers’ behaviour is constantly changing and Google is constantly updating the algorithms, a business owner needs to be constantly on their toes to change their SEO strategy.

In the digital world, the difficulty isn’t finding information, it’s sifting through the crap to get to the right type of information Content is the cornerstone of your website.

Protip: The more valuable your content is to your consumer, the better it will rank. Remember you are Google’s commodity. If you’re more worthwhile to Google’s end user, they will rank you higher.

In addition, without good content, people won’t visit your website and they won’t stick around. When this happens, Google will see this and penalize you.

The best way to think of content is not as a means to satisfy the Google monster but as a way to help your customers find what they are looking for. Be that resource. If you do that, your rankings will naturally increase with it.

Conclusion

If you are an entrepreneur, solopreneur, a business owner, or a salesperson, you cannot ignore or give half-hearted attention to content marketing.

High-quality content is vital for your business and your sales process.

But the content creation process, which includes writing professional content, takes time, effort, and skill.

Often it requires knowledge and strategic thinking in terms of content marketing which is why a  professional ghostwriter can help you streamline your content creation process along with creating quality content true to your brand.

A good ghostwriter is truly an asset for your business as you don’t have to allocate precious time towards content writing and content creation, nor do you have to have the skills needed to write or create strategic content.

If you haven’t worked with a ghostwriter yet, then now is the time to find one. Contact us today to find out more about how a ghostwriter can help your business.