How to Hire the Best Copywriters

In this article, I’ll go over everything that you need to hire the best copywriter for your business.

Crafting a great copy requires a skilled copywriter

Excellent copy is a powerful marketing tool.

It helps project a positive brand image and create a good first impression.

Well-crafted, engaging copy has the potential to convince readers, win their trust, and convert them into loyal customers.

Sadly, the attention span of readers is ever-dwindling.

Getting them to read past the headline, however awesome the copy is, is not an easy task.

As studies have shown, 80% of people read headlines, but only 20% read the rest of the copy.

What does this mean?

Your headlines must be powerful and intriguing to draw the readers in and arouse their interest to read the rest of the copy.

But that’s not all.

The entire copy must be engaging enough to keep the reader interested. This calls for creating highly relevant content that resonates with the audience. Because the sad truth is that readers consume only 20% of a page’s content.

In other words, as much as content is crucial in marketing, with every copy you produce, you only have a slim chance of delivering your message.

This means you must always create premium quality content – be it social media content, adverts, press releases, email, website copy, blog posts, case studies, etc. – or risk losing your readers.

Unfortunately, creating excellent copy is not as easy as it appears.

Actually, a sharp contrast exists here.

Awesome copy may sound easy and simple, like something the writer conceived off the bat.

But on the contrary, it takes a considerable amount of time and effort to research and craft impactful content.

In a nutshell, copywriting requires skill and effort. And while every writer can create content, it requires a skilled copywriter to craft copy that sells.

This guide shows you how to hire the best copywriters for your business to help you produce premium copy consistently that will help build your brand and trigger the right actions from your readers and potential customers.

In the guide

• What Is a Copywriter?
• Why Should You Hire a Copywriter?
• What to Look for in a Copywriter
• Best Resources and Websites to Hire a Copywriter

What Is a Copywriter?

A copywriter is a professional who writes persuasive copy that marketers, businesses, and organizations use in marketing materials.

Examples of marketing copy may include product descriptions, advertisements (print, radio, TV, billboards), emails, social media posts, website copy, industry reports, case studies, blog posts, and white papers.

Copywriters work either as part of an in-house team, in a marketing agency, or as freelancers. Almost every industry that requires content to communicate to its audience or customers needs to hire copywriters.

Whether you’re in the professional services (doctors, lawyers), manufacturing, retail, hospitality, tourism, non-profit organizations, financial institutions, publishing, or any other industry that requires marketing or promotional materials, you may require to hire a professional copywriter, from time to time, to help you prepare engaging and compelling copy.

Role of a Copywriter

The roles of a copywriter go beyond writing copy.

They may also vary depending on the industry they’re working in and the scope of their work. But generally, their responsibilities involve;

• Brainstorming with colleagues – Unless you’re hiring a freelance copywriter to work independently, mainly, copywriters collaborate with other colleagues such as the graphic designer, the marketing team, etc. to brainstorm and share ideas
• Researching – Research takes the most of a copywriter’s time. This often includes researching products and services, trends, studying the competition, and mainly taking an in-depth understanding of the subject matter to create relevant copy that resonates with the target audience.
• Writing copy – Finally, the preparation culminates in crafting the content based on the brand guidelines, which outline specific requirements such as style, voice, formatting, etc. This is crucial as it ensures consistency for a unified brand experience.
• Analyzing and optimizing – Ideally, copywriting serves different goals – creating brand awareness, advertising products and services, driving sales, etc. Part of the role of the copywriter is to analyze the performance of the copy against the set goals and then optimize it for better results.

Types of Copywriters

Every marketing media has unique needs.

For instance, email marketing requires a different approach from social media marketing.

In addition, crafting content that suits a particular media requires specific skills to deliver the message effectively. This gives rise to different types of copywriters.

As you scout for an ideal copywriter for your business, here are some common examples you might come across;

• Marketing copywriter – These are the creative storytellers behind the catchy marketing messages you see on print and digital media (TV and radio commercials, billboards, online display ads, YouTube videos, etc.) Though they major in promotional content to drive sales, they create copy for paid advertising and non-paid marketing channels.
• SEO copywriter – An SEO copywriter aims to create content that gets ranked by search engines. I.e., they craft search engine optimized content to increase your discoverability and enhance better user experience to boost your ranking. This includes weaving relevant keywords into the page content, creating optimized and click-worthy headlines, crafting readable and engaging page copy, adding calls to action, etc.
• Social media copywriter – With the varying content consumption across the different social media platforms, social media copywriting requires a unique skill set. Moreover, social media marketing involves selling to an audience that may not necessarily be in a buy-now mindset. And that’s where the social media copywriter saves the day. They understand the different audiences across the target channels, their content (type, format, length) preferences, and the need to use appropriate calls to action to get them to act.
• Email copywriter – These are behind the billions of emails sent to prospects every day. They help craft inbound and outbound emails to engage the recipient and trigger specific desired actions. Any writer can write an email sequence, but it takes a skilled email copywriter to craft emails that get opened and drive engagement.
• Technical copywriter – These copywriters require in-depth knowledge of the particular industry to explain technical products and services to help the target audience understand them and make informed buying decisions.

Why Should You Hire a Copywriter?

Regardless of your copy needs – social media marketing, email marketing, product launch announcement, ad copy, video script, etc. – hiring a professional copywriter can mean the difference between bland content that gets ignored and an impactful copy that meets your objectives.

Besides, high-quality content, especially a timeless one, can continue driving positive results for your brand indefinitely.

In other words, we cannot overemphasize the need for hiring a copywriter.

But for most business people, the temptation to do it all is ever-alluring.

Sometimes it might seem profitable to save the expense of hiring a copywriter by creating the copy yourself.

Though there’s nothing wrong with crafting your content, the decision might not be financially sound for several reasons (as we will discover soon).

That said, let’s look at some compelling justifications for hiring a copywriter.

Persuasive Copy

You could be a skilled salesperson, which is probably the reason behind your success in business.

But wait a minute! Strong sales and marketing skills may come in handy when creating a piece of marketing copy, but putting together words that earn a prospect’s trust and convince them to convert takes a unique set of skills.

An experienced copywriter likely has a long list of ‘how not to write a marketing copy’.

So you can count on their practical experience to help you create copy that will attract prospects to your brand and not turn them off. In other words, they know how to strike the right cords in the target audience without sounding pushy/salesy.

Save Time

Expertise in a particular field increases one’s efficiency.

For instance, you’re more efficient in your role than someone else not conversant with what you do would be.

The same is true for the copywriter. Having honed their copywriting skills – brainstorming copy ideas, researching, writing copy, editing, analyzing and optimizing – they can produce excellent copy faster than you would.

Again, effective content marketing requires producing copy consistently to keep your audiences engaged.

This can consume much of your time, not forgetting the copy might still fail to have the impact professionally created content would.

Thus, hiring a copywriter saves your time, enabling you to focus on what you’re good at for better productivity.

Exciting Copy

Let’s face it. Not every brand can evoke Coca-Cola’s ‘Share a Coke’ or Nike’s ‘Just Do It’ kind of a feel.

Probably, you could be in one of those industries where you can’t think of something upbeat to get consumers’ emotions hooked around your brand. And even if you could, the somber purpose of the product would not allow you to.

For instance, think of medical equipment manufacturers marketing their services to distributors and healthcare providers.

There’s nothing much to excite the audience, right?

Luckily, despite your industry, copywriters are skilled wordsmiths who can create catchy and engaging copy to make your brand stand out and sell. You can count on their expertise to capture those unique aspects of your business and generate an impactful copy that evokes the right emotions in the target audience.

Epic Social Content

With more than half of the world’s population using social media actively, the platforms’ marketing potential keeps growing.

Despite the primary objectives of visiting most social sites such as Facebook, Instagram, TikTok, Twitter, and YouTube being connecting with friends and entertainment, marketing on the platforms is still wildly successful.

For instance, the increased exposure leads to a boost in traffic, leads, and fan base. But these benefits don’t accrue automatically.

Instead, it takes proactive marketing strategies to realize success. In part, this involves hiring a professional social media copywriter to drive campaigns through epic content.

By engaging a social media copywriter to craft relevant and engaging copy for your different channels, you can maximize the power of social to create meaningful relationships and grow your brand following. Not forgetting it’s a powerful means of generating leads and nurturing them to conversion.

Specialized Skills

Entrepreneurs are skilled at identifying and leveraging opportunities; lawyers are skilled in legal matters; marketers are skilled at creating relevant campaigns to meet the target market’s needs; accountants are skilled at safeguarding the financial health of a business.

In the same way, copywriters are skilled at writing copy that sells.

Therefore, delegating the responsibility of copywriting to someone skilled in that specific task is the right thing to do. In return, you get a skillfully prepared copy that can sell your business.

But even better is that you can get a copywriter skilled in writing for a specific field or niche, raising the chances of your content marketing success.

For instance, you could get an email copywriter to craft a welcome email sequence for new subscribers or a social media copywriter to prepare copy for your social media campaigns.

On the same note, you can hire an industry-specific copywriter (e.g., engineering or medical copywriter) who understands the technical aspects of your field to handle your technical copy.

Objective Copy

Probably you have awesome products/services, and no one knows better than you the value customers stand to gain from using them.

Not even the copywriter.

There could be truth in that. But there’s also a risk of over-selling the products/services given a chance to write about them.

Remember, the focus should be on the customer, not the product/service.

The main concerns should be what the customers are going through. How can the product/service solve their problems/situations?

How would their life change after using the product/service?

Ideally, a professional copywriter is skilled in addressing the consumers’ pains, offering solutions, and painting a vivid picture of their after-product/service use life.

They are experienced in establishing an emotional connection through customer-focused copy that’s objective and more relatable.

Moreover, by writing from an objective angle, the copywriter is able to capture your product/service perfectly, subtly emphasizing the strengths that modesty might tempt you to downplay (it happens pretty often).

Consistent Content

Content marketing is an effective strategy for boosting SERP rankings, raising brand awareness and engagement, growing your audience, and ultimately generating leads and conversions.

However, achieving these requires producing content consistently, which might not be possible without a regular copywriter.

Again, remember that consistency in content creation requires having a content editorial calendar to guide your publishing schedule across your different channels.

Thus, hiring a copywriter is beneficial as it helps keep up with your editorial calendar to fulfill your content marketing goals.

Remain Current on Industry Trends

Change is apparent in every industry, and content marketing is no different.

Unfortunately, as much as you may have your way of keeping yourself updated with popular trends, you might not be as hands-on as a copywriter who’s fully invested in the industry.

Hiring a copywriter gives your business/organization the benefit of being up-to-date with the latest content trends, which is beneficial in many ways (ranking, brand authority, engagement, etc.)

Error-Free Copy

Grammar is not everyone’s strength.

If you struggle with crafting error-free copy, your potential customers need not know about your weakness because it can ruin your business’s image.

Even a single grammar mistake can make your brand look unprofessional, weaken the strength of your copy’s message, and render your marketing efforts ineffective.

But you can avoid this by hiring a copywriter to help you craft error-free content.

Of course, this doesn’t mean the copywriter is perfect.

No one is.

But after amassing experience crafting content, grammar almost becomes second nature to them. Besides, their use of writing tools such as Grammarly helps polish up their copy by eliminating those hard-to-catch errors.

What to Look for in a Copywriter

Now that we have understood the merits of hiring a copywriter, how do you identify the right one for your business/organization?

What must you look for in a copywriter?

Ideally, if the candidate has a degree in marketing, communications, English, journalism, or creative writing and has proven experience writing copy, you could go with that. But if you limit yourself to the academic qualifications, you could miss out on great talent.

The truth is that there are awesome copywriters out there who have none of the above qualifications, but once they get behind the keyword, they whip up million-dollar worth pieces that wow the college-trained marketing gurus and the customers alike.

For this reason, you should look beyond the academic qualifications and focus on skills instead.

However, you shouldn’t completely ignore the educational qualifications, especially for technical industries that require some field knowledge.

On the same note, other skill-based qualifications such as search engine optimization (SEO) training, Google Ads certification, etc., help boost a copywriter’s credibility.

But as we have said, lack of any of the above training shouldn’t limit you.

Proven on-job skills carry more weight when selecting talent.

Essentially, a great copywriter should be creative with strong persuasion skills.

They should also be flexible and keen researchers with basic SEO skills, not forgetting strong grammar skills.

You wouldn’t want to ruin your brand image with avoidable copy errors.

But in general, your ideal hire should possess the following qualities;

Knowledge of Your Industry

Though copywriters are creatives who can write just about anything, getting a specialist copywriter well-versed with your industry gives you the best value for your money.

Whether their experience comes from training or writing copy, they’re better placed to craft high-quality content that highlights the most crucial aspects of your business while empathically addressing the audiences’ pains.

Besides, a copywriter who identifies with your industry will probably have an easy time learning about your business.

Positive Testimonials

While selecting a copywriter for your business/organization, you should pay close attention to the feedback they receive from past clients. Look at their website and read through the testimonials (if there are any).

You could also visit their social media pages and check out any reviews or positive feedback about their work.

Generally, if a copywriter is good at what they do, then happy clients do not hesitate to complement their work. So, look out for that.

Personality

Though a great copywriter should be adaptable, finding one whose writing personality rhymes with your brand is a good win.

Go through their writing and study their personality. Does their writing match your brand style?

If the copywriter is experienced writing for your industry, then they should have mastered the voice and style that your type of audience resonates with. This should come through their writing.

Crafts Great Headlines

Remember the research we mentioned earlier about the power of headlines?

Ideally, the success of your copy as a business/organization begins with your headlines.

The more powerful and catchy your titles, the more likely you will get most of the 80% of people who read the headlines to get into the copy.

Simply put, powerful headlines entice people to pay more attention to the copy, which is what you really want. And getting a copywriter skilled at crafting attention-grabbing headlines should be your priority.

You can go through their work (website, published or unpublished samples) and see how they craft their headlines.

It’s pretty easy to identify a powerful headline when you read one, but you could also run them through a tool like the CoSchedule’s Headline Analyzer to check their strength.

Proven Track Record

You can tell a great copywriter just by reading their content.

And that means if their content is really good, then it must be producing positive results.

But don’t just settle for what you see. Instead, have them provide examples of successful content they have created, probably with data to support it.

For instance, if you’re hiring an SEO copywriter, then it goes without saying that their articles should be ranking well on SERPs (search engine results pages). If they have several top-ranking posts, that’s a good sign you have a great match.

Own Website (Added Advantage)

Whether you’re hiring from an agency or engaging an individual freelancer, chances are they have a business website where they market their services.

Look at their content and evaluate its quality. Is their web copy professionally done?

Are their blog posts engaging?

Imagine how readers would react if they read similar copy on your channels?

Does it compel you to take action? If it leaves you with a positive vibe or convinces you to hire them (if that’s what the copy is about), you could have the right candidate.

Excellent Researcher

However experienced a copywriter is in a particular field, their thirst for more ideas is never quenched.

A great copywriter is excellent with research.

And it’s this thirst for knowledge, different thoughts on a subject matter, etc., alongside their word mastery, which makes them stand out.

You can tell a copywriter is a great researcher by the depth and resourcefulness of their copy.

Depth here doesn’t mean a block of text with complex context. On the contrary, it’s about how impactful the content is.

A well-researched piece always feels impactful.

Consistent With Delivery

As we mentioned earlier, effective content marketing requires consistency in sharing high-quality and fresh content with your audience, which demands an editorial calendar to guide your publishing schedules.

The copywriter you hire must be consistent with delivering content to help you meet your publishing goals.

You can achieve this by stating the requirement from the get-go and asking for their commitment.

You could also check their reviews and see what the clients say about their delivery, especially consistency and commitment.

Passionate About Writing

The best copywriters are passionate about writing.

Experienced copywriters understand that they sometimes have to write about topics they’re not enthusiastic about. But their passion for the craft helps them whip up epic content regardless.

A good writer can help produce content consistently, but a passionate copywriter is what you need to keep creating copy that sells.

Because their passion is the drive that keeps them purposeful, regardless of what they have to write about.

Analyze their content and see how they market themselves.

Then go through their bio and learn more about their ‘why’ of writing.

If they’re passionate about what they do, you won’t miss it on the pitches.

Polished Grammar Skills

We mentioned this earlier. Grammar errors can ruin your brand’s credibility.

A single typo can make you look unprofessional and create a poor impression no matter how great the rest of the copy is.

Past research found that 74% of web users pay attention to spelling and grammar errors in a company’s content, and 59% would avoid doing business with such a company. It’s that serious.

A great copywriter is not just a master wordsmith, but their grammar skills are top-notch.

They have a keen eye for detail, which makes them thorough editors and proofreaders.

Besides, they use writing tools such as Grammarly to refine their writing.

It’s easy to gauge a copywriter’s grammar skills. If their writing flows well and is free of punctuation and spelling mistakes, that’s a sign their grammar is good.

Best Resources and Websites to Hire a Copywriter

With the basics clear, you may be wondering – how and where can you find the best copywriters?

Some companies/organizations will simply scout around for a good marketing or advertising agency and get sorted.

But for most others (those seeking to hire freelancers or even an in-house copywriter), they need to do some legwork and source for individual talents.

However, we have made it much easier for you by compiling this list of the best resources and websites where you can find great copywriters for hire. Some platforms are free to post jobs, while others require a premium membership.

In some, you may pay top dollar for the services, while others are pretty affordable.

So, let’s get on with it and fix you with ideal talent.

ProBlogger

ProBlogger is a leading marketplace for blog-related jobs but also features other copywriting opportunities.

It’s a premium membership site where you can post jobs starting from $80 for 15 days.

Ideally, the platform attracts equally high-quality copywriters, making it easier to find an ideal freelancer whom you can engage on a long-term basis.

Upwork

Started over two decades ago, Upwork is one of the world’s largest talent marketplaces.

While there’s a mix of experienced, intermediate, and beginner copywriters, hiring on the platform is mainly based on merit (authentic ratings and reviews). But you have to evaluate the writers yourself.

To hire copywriters on the platform, you simply;

• Post a job (which is free)
• Interested freelancer (or agency) sends you their proposals
• You select the best candidate, hire them and share the project details
• They send back the finished project
• You pay them upon approving the work

For more information about hiring on Upwork and best practices, catch up with their copywriters’ hire page here.

LinkedIn Jobs

LinkedIn is a great social media platform where professionals connect with businesses looking for their services.

You can find a pool of talent on the site at no cost. Or, if you want to reach a wider audience, you could promote your offer for a small fee.

To hire at the platform, you simply;

• Search for freelancers using relevant keywords, e.g., social media copywriter, SEO copywriter, copywriter, etc.
• A list of the top profiles is populated
• You review their profiles – experience, recommendations, connections, etc., to find the right candidate.
• You connect with the best freelancer who matches your needs by sending them a message.

FlexJobs

Launched in 2007, FlexJobs continues to lead the pack in connecting businesses with top talent.

Whether you have a remote-first, remote-only, or hybrid workplace, you can find the right freelance copywriter for your business/organization on the platform.

Some of the benefits of sourcing talent from FlexJobs include;

• Unlimited job ad inventory at a flat rate
• High-value talent
• Advanced technology for streamlining job posting
• Access to employer resources for remote hiring and management.

WriterAccess

With over 40,000 customers and more than 2.5 million projects delivered, WriterAccess continues to dominate the freelance talent industry. It’s a premium membership platform with plans starting at $39/month for the basic package. However, you could begin with the 14-day free trial.

In addition to accessing the writer marketplace, the other benefits of the basic plan include;

• WriterAccess academy
• Workflow and communication tools
  • AI writer search
  • Buyer persona builder
  • Creative brief builder
  • Conference calls
  • Slack alerts
  • Voice messaging, etc.

The platform also offers a managed content creation service at an extra fee, which includes;

• Talent recommendation
• Managing freelancers
• Tracking content performance and more.

Indeed

Indeed is a leading global talent pool that attracts more than 250 million unique visitors every month.

With hiring resources to guide you throughout the process, the platform allows you to;

• Post jobs
• Connect with your most ideal candidates
• Conduct virtual interviews for free and more

However, if you want to attract candidates faster, you could sponsor your job posting at $5 per day.

Freelance Writers Den

Started by Carol Tice in 2011, the Freelance Writers Den’s mission is to help writers learn how to earn from writing. Carol says she has helped more than 14,000 writers grow their income.

Registering and sourcing talent at the website is free. To hire on the platform, all you need to do is;

• Create an employer profile
• Post your job
• Freelancers on the site see your job and respond to you directly.

Alternatively, you could also search the writer profiles using relevant keywords to find the right talent.

Copywriters.com

According to Copywriters.com, this is a platform where you can find a dedicated copywriter who will live and breathe your brand. They prepare the copywriters by taking them through a rigorous interview, training, and apprenticeship before clearing them for work.

Copywriters.com allows you to find a copywriter no matter the scope of your project – a one-off gig, long-term arrangement, or a large campaign order.

Scripted

With over 50k customers, Scripted has a pool of professional copywriters you can rely on to power your content marketing goals.

The copywriters are selected through a stringent process that sees only 2% of the applications accepted.

Whether you want a copywriter for your web copy, ad copy, blogs, press releases, product descriptions, social media posts, etc., you can find the right talent to match your industry needs.

Some of the benefits the platforms promise to its clients include;

• Increasing organizational agility
• Creating quality content at scale
• Increasing visibility and market share.

Besides, they offer a free one-month trial (which involves free content) in addition to their 100% satisfaction guarantee.

Zerys

Zerys promises businesses to assist them in creating interesting and helpful content that ranks, gets clicked, and is shared. You can start on the platform by creating a free account and then follow a simple process to get the content you need.

To place an order, you simply;

• Enter details of the content type you want (type of content, title, description, instructions, etc.)
• Choose the writer
• Make an offer (with the help of Zerys’ pricing guide)
• Review the copy
• Download the content for publishing or transfer to WordPress or HubSpot with one click.

Alternatively, you could sign up for their managed service, which includes;

• A dedicated project manager
• Content strategy planning
• Editorial calendar planning
• Keyword, topic, and title brainstorming
• Writer auditioning
• Content review
• Publishing, and more.

ClearVoice

ClearVoice offers a range of copywriting services for businesses, including content strategy and managed content creation.

Whether you want to create content for SEO, lead generation, social media, paid search, and so forth, you can find experienced copywriters for all content types;

• Ads
• Blog posts
• Landing pages
• EBooks
• Product descriptions
• Website copy
• Social posts, etc.

To get started at the platform, you need to fill out their request form and tell them more about your copy needs to get connected with an ideal copywriter.

Fiverr

Fiverr is another popular talent site. It’s one of the leading marketplaces in the world for digital services. You can find top copywriters by searching for the service using relevant keywords.

For instance, when you look up the term ‘copywriter’, various categories pop up from which you choose the specific service you need – sales copy, email copy, ad copy, social media copy, etc.

Once you choose a category, a list of top copywriters populates, and you can select one based on their rating, experience, and skills.

After identifying your preferred seller, you can contact them and share the job requirements, then wait for the finished gig.

Conclusion

Great copy is a powerful marketing tool. However, it takes excellent copywriting skills to whip up an impactful copy that compels readers to take action.

For this reason, you should prioritize hiring the best copywriters to help craft the right marketing messages and sell your brand.

Whether you need to create content for raising brand awareness, lead generation, product announcements, selling your products, thought leadership, and so forth, having a skilled copywriter to drive the campaigns is essential.

While it’s tempting to create your copy, an experienced copywriter is better placed as they have enough time to brainstorm, do thorough research, write copy, analyze and optimize.

But most importantly, they can create content consistently, which is vital in achieving the effectiveness of your content marketing efforts.

Before you commence your search, it’s crucial to understand the different types of copywriters – marketing, SEO, email, social media, technical, etc.

This enables you to hire the one with specialized skills and well-versed in your industry to create top-notch copy that resonates with the audience.

You can identify an ideal copywriter through various ways, such as looking at their testimonials, checking their past work and track record, determining how well their personality suits your business, etc.

An excellent copywriter should also be a great researcher and have polished grammar skills.

This is because publishing poorly written content can quickly ruin your brand image.

Finally, depending on your scope of work – in this case, you should think long-term – you can hire a freelance copywriter to work with you one-on-one or go for managed content creation service.

Different platforms – Upwork, LinkedIn, ProBlogger, Zerys, Fiverr, Copywriters.com, Freelance Writer Den, Scripted, etc. – have various arrangements that you could explore depending on your budget and preferences.

All the same, we hope you now have an idea of how to hire the best copywriters. Should you have any questions or concerns, kindly let us know.

Meanwhile, we wish you all the best in your search.

Resources

https://thrive.design/why-hire-a-copywriter-6-reasons-copywriting-is-important-for-your-business/

https://www.fivelittlestars.com/our-tips/10-reasons-to-hire-a-copywriter

https://www.susangreenecopywriter.com/articles/smart_investment.html

https://expresswriters.com/14-reasons-you-should-hire-a-copywriter/

https://workspace.digital/why-hire-a-copywriter/

https://blog.hubspot.com/agency/traits-effective-copywriters

https://businessmarketingengine.com/what-should-you-look-for-when-hiring-a-copywriter/

https://www.entrepreneur.com/article/281075

https://makealivingwriting.com/hiring-a-copywriter/

https://www.strategybeam.com/blog/the-5-most-important-skills-to-look-for-before-hiring-a-writer/

https://workello.com/hiring-a-copywriter/

https://www.linkedin.com/profinder/blog/21-best-websites-to-find-and-hire-freelance-writers

https://millo.co/copywriting-jobs