Can Writing a Book Really Get Me More Sales?

If you want to go into business, you are, of course, hoping for long-term success.

But like many who went ahead of you, getting there is easier said than done.

The presence of unyielding competition makes it all the more difficult to stand out.

You’ve spent enough energy, money, and time on marketing, but you’re still struggling to make sales.

You can’t help but ask, “Am I doing something wrong?”

What if there was another way of driving interest and sales to your business – something you haven’t even imagined?

Instead of upping your marketing capital (again), why not write a book?

How does writing a book get you more sales? Why bother writing a book when you’re consistently on a tight schedule?

You make more money by writing a book.

Suppose you’ve been looking for ways to get your business out there; consider putting together a guide on matters relevant to what you do and what your brand represents.

How-to books are always popular with customers who want help in specific avenues of the market.

A nonfiction title teaches readers how to be more productive, and in some cases, answer relevant questions within your brand’s niche.

Books that represent a brand don’t need to be hundreds of pages long.

Think about it as something you write less than a year’s worth of blog posts, or equivalent to writing a couple of essays.

It could even just be the content from one workshop in written form with additional practical workbooks for reference on topics that your audience finds interesting.

The focal point of a book that gets you more sales is its applicability to what your business represents.

Publishing a title helps establish yourself as an authority – an individual that consumers look up to when they need to buy a product or avail of a service.

Having a nonfiction book published is one heck of an accomplishment.

Experts usually write nonfiction titles in their field, and those authors command instant respect from readers because they’re seemingly knowledgeable about what they talk about.

It’s no wonder that if you’ve got a book under your belt, people will look up to you as someone with expertise on any given topic – not just writing but also whatever subject matter might be covered within it.

But there are more essential rewards of writing a book than just admiration and a sense of fulfilment. When it comes to the prospect of increasing your sales, publishing a book means:

1 – You get a new avenue to market your brand.

Put your best foot forward at important events with a book. You can use it as your business card and include links to key pages like Amazon, Facebook, or LinkedIn for different marketing potential.

2 – It’s your chance to showcase your expertise.

It doesn’t matter if you’re a savvy entrepreneur, experienced accountant, or a well-rounded artist – let your target audience realize through your book that you’re an authority in your industry.

You can’t pass up the chance to publish a nonfiction title, especially when people need information from a credible source. Make yourself that “source” they’ve been looking for.

3 – More people will sign up for your mailing list.

Your book offers a free advertising scheme – don’t forget to add a link to your website on the front and back matter.

Supply your mailing list with regular updates about your interaction with your audience.

4 – A book is a sure-fire opportunity for publicity.

Becoming an author can open up new opportunities in your business. Imagine the impact on your company when your book is featured by a magazine, website or popular blog – that’s excellent publicity right there.

5 – There’s a potential for extra income.

Although you don’t expect to get a substantial return on book sales (considering you’re a first-time author), there’s no denying the value of a side income.

So, the chance to earn comes on two fronts: your book and the business it is trying to market.

Your forte is marketing and sales, but writing a book opens up a boulevard of ideas from which you can explore in more detail.

You eventually build a more profound appreciation of your target audience; that way, you know which aspects of your business needs improvement.

Writing a book earns you respect from the consumer’s viewpoint. In other words, your authority (and credibility) in your industry goes up to a higher level.

In essence, your professional value increases, which translates to better brand awareness. When a product or service is associated with your name, it’ll likely sell more.

While your book can be used as advertising material, i.e., brochure or business card, it’s unique in a way that people will likely keep it more than any piece of paper containing your contact information.

When a fan or reader likes your book, they’ll even recommend it to other people.

Final Thoughts

You’re not the first entrepreneur to write a book, but maybe you’re worried that everything in it may already have been written before. But don’t let previous titles stop you from putting this plan into action.

There’s always a different (and better) way to share your expertise – find an angle, tickle your readers’ fancy, or choose a topic in unfamiliar territory. Write whatever you feel is worth it.