How to Create Share-Worthy Ideas That Drive Profit?

You have great ideas but you’re not sure how to get them out into the world and make them stick.

And even if you do put your ideas out into the world how can you make money from them?

The goal of establishing an online presence for your business is to make a profit. You start by creating a website, blog, and numerous social media profiles, followed by implementing a “fail-proof” online marketing strategy.

You think you’ve done enough to make money, but you’re wrong – at least the type of money that you’re capable of making.

Or maybe no one seems to be interested in your brand or website—no one’s sharing your posts on social media or blogs as much as you’d like.

You may feel like you’ve exhausted all options to keep up with the more established competition. You’re wondering what you did wrong to be left out. Well, it’s not about what you did, but more about what you didn’t do.

You’re confident about the efficacy of your current content marketing strategy. Unless you’re making money from it, then there’s something seriously wrong with your campaign.

You need to revisit your efforts to make a name for yourself or your brand, and the key is to develop share-worthy ideas that help drive profit.

What Makes an Idea “Share-worthy” ?

If all your efforts to build an online presence are profit-driven, you must focus on creating content that motivates your target audience to respond. To do that, emphasize the “relevance” of your ideas. Don’t expect your audience to share your ideas online when they can’t relate to them.

Do people learn or get anything from your post?

You want people to spend time on your platform and walk away with something valuable, i.e., knowledge, motivation, or idea. The goal is to share your content to produce a reaction, teach a lesson, or simply provide value.

Revisit Old Content

This is the secret sauce that nobody seems to think about. At Ghostwriters & Co we do this all the time. We update old posts, refresh old ideas, and work on making old content more valuable.

You can still make something out of your old content even if your current strategy isn’t working. Go back and see which previous posts were responded to by your audience.

Use this information as your basis for doing what works and getting rid of what doesn’t.

Consider expanding the topic from which visitors to your site and social media platforms most often talk about. Provide an update and share your most recent knowledge about it. Remember, old content doesn’t have to sit idle.

Share Ideas Through Tutorials

Teach people how to do something if you’re an authority (expert) in your niche. Creating “how-to” articles and blogs is a classic example of sharing your expertise, but there’s more to it than meets the eye.

If your audience finds your content helpful, they’ll share it with others, and you end up generating interest.

They’ll eventually stumble upon your website through backlinking and see what you’re offering. Website visitors interested in your posts are likely to become your customers.

Sharing ideas through tutorials is only effective in driving profit if you meant for them to be actionable. There are things you know how to do that your audience is interested to learn. They’ll likely share it with other people with the same interests.

Answer FAQs

Put variety on your blog posts by answering frequently asked questions. Use your creativity to put value on how you answer your audience’s questions.

You’ve written more than enough blogs in the past, which means you’ve got hundreds of unanswered questions in the comments section. Some of your followers may have even reached out to you on social media or email.

This is the perfect time to make something out of those questions. Answering your audience’s questions makes perfect sense since you’re addressing them directly.

Your answers represent your ideas that your audience is excited to read. Creating content by answering FAQs increases your visibility, plus it helps you reach more people.

Use Pinterest

Yes, I know this may seem like a strange one…

After all, who still uses Pinterest anymore?

The answer? LOTS of people.

Pinterest is a staple for driving engagement with any audience. Marketers use it to search for relevant keywords when creating content. But that’s not the only reason why you should take full advantage of it.

Pinterest is teeming with popular content where you get ideas on what to write. With over 300 million monthly users, it’s no surprise that businesses use the platform to “share” ideas.

Use keywords relevant to your business and search for different key phrases on Pinterest.

You’ll see what people search and pin. Use this information to create ideas that you can share with your audience later. Don’t forget to share your ideas on Pinterest once you publish them.

Use Facebook Groups

Use Facebook to create share-worthy ideas; your audience almost certainly will find you here. You can either create a Facebook group or use relevant groups to figure out your audience’s interests and questions.

Take action by writing an article or blog post answering those questions. Be sure to link that article to your Facebook group.

Boost engagement by sharing BTS (behind-the-scenes) photos of your brand or company.

It can be a showcase of how you deliver a service to a client, how your products are made, or even introducing your team to everyone. The idea is to motivate your audience to respond.

Have Fun Sharing Your Ideas

The key to success in creating share-worthy ideas is to have fun while doing it. Don’t overthink about the prospect of making money from it – it’ll come naturally.

Your ideal clients will see you as an authority and so the sales process will be that much easier. Dabble between strategies and see which ones work well for you.

The best thing about this campaign is that you’ll never run out of ideas to share, and not all people have that gift.

The challenge is knowing how to use your knowledge for your gain while genuinely helping people along the way.