10 Copywriting Tips for Entrepreneurs Who Hate Writing

Being a business owner or entrepreneur means you have a lot to handle other than writing.

At the same time, you can’t forget about writing because you have something else to do. Whether you like it or not, it will always be a part of your routine.

You wear multiple hats at all times, and one of the roles you must embrace (even if you hate it) is to write more than you intend to.

Writing forms part of the majority of your routine, i.e., communicating with clients via email, creating business proposals and marketing materials, and handing out memos.

But you’re not writing casually. The content intended for your business must be compelling and exciting to your audience.

The problem is you don’t like to write, which means your content may be ineffective.

While you’re anxious about writing tasks, it doesn’t have to be that way forever. The key to creating killer content is by learning the basics of copywriting.

Identify Your Weaknesses, Improve on Them

As much as you hate writing, you still can improve your copywriting skills.

Many brilliant entrepreneurs lack confidence in writing merely because they’re bad in grammar and spelling.

Put in the work to improve on those weaknesses. It’s not too late to grab a book, listen to a podcast, or do some research about grammar.

There’s always an option to outsource most of your writing tasks, but you must at least learn some copywriting skills to handle the most basic ones, including writing emails and communicating with clients.

Write Some More

Getting better at something means doing it more often. Even if you hate writing, your job requires it.

While no one can perfect the ability to write, there’s a chance you’ll love it if you do it frequently.

Some people hate writing because they’re not good at it. Like when you shoot hoops alone in an empty court to improve your basketball skills, you must write some more to hone your copywriting ability.

We’re not saying you should write more emails, memos, and marketing materials. Instead, spare at least 30 minutes each day to write something unrelated to your work.

This allows you to be more interested in content creation.

You will eventually improve your copywriting skills and pass them on to your routine as an entrepreneur.

Create Multiple Versions of One Content

Even creating one sentence is a struggle for some businesspeople who hate writing, so why create multiple versions of it? The reason is that you’ll worry less about any of the versions being perfect. You’re giving yourself more choices in figuring out the best way of saying something.

Keep writing a unique version of the original sentence and then switch the order. Rotate through each version and use synonyms to replace words that don’t sound right to you. Delete anything unnecessary until you come up with a version that’s “music” to your ears. Yes, it takes time, but it works.

Test Your Content

Every time you muster content for business purposes, see to it that you test it. The best way to do this is through the standard A/B testing; put two different headlines against each other. Next, create two unique versions of your button copy (the last thing a reader sees before taking action).

Adjust the length of the copy to figure out which version looks better. Splitting test versions of your content will make you realize the value of the minor details.

Avoid Being “Too” Smart

You take pride in being an authority in your industry, but you can’t overdo it when you’re writing content meant for your target audience or clients. Being an “expert” means you’re knowledgeable more than anyone else in your niche, but your constant use of industry jargon puts off your audience.

Sounding too smart won’t do your writing any good. We get it – you want your audience to respect you by establishing authority. Nonetheless, the average consumer may not perceive it that way. One way to determine that you’re way too smart with your content is when it’s full of clutter.

It means that you could’ve written a shorter and clearer sentence and come up with the same message. Avoid padding up your sentences or entire content just to sound legitimate.

Don’t Be Afraid to Press “Delete”

Convention tells you that the act of “deleting” is counterproductive, but it doesn’t apply to your copywriting skills. Writing is more effective when you recognize the value of impermanence.

Business writing, for instance, requires a ton of revisions before you end up with the ideal copy or version. Reread your work at least five times before making it official; you’d be surprised at the number of copywriting errors you see every single time.

Make a Habit of Taking Notes

You know everything about running your business, but you find it hard putting your knowledge in words. You can supplement this by making a habit of taking notes. As much as your head is filled with expertise and skills in business, you’ll have trouble converting them into a written account if you don’t have notes.

For business people and entrepreneurs, staring down an empty document with a blanked-out mind is all too common. Drop your pride and start taking down notes whenever you come across announcements, blog posts, texts, billboards, and messages that you can use or reference when you’re writing content.

Take Inspiration from Other Content

Some may call it stealing, but there’s nothing wrong with borrowing ideas and using them to your advantage. Browse the blogs and websites of your competitors and see the language they use.

Put yourself in your target audience’s shoes and figure out how you feel upon reading your competitors’ content. If you were convinced or impressed by the material, take inspiration from it. Of course, don’t copy every word – you could get in trouble with that.

Lower Your Standards

Keeping an exceptionally high standard in business will put your writing at a standstill. It may very well be the reason why you hate writing in the first place.

There’s nothing wrong with having high expectations, but it shouldn’t apply to content creation and business correspondence. Extremely high standards and a penchant for perfection will only lead to self-criticism.

You always end up unsatisfied with your work, even if it’s good enough.

Focus on the Benefits

Whether for correspondence, marketing, or sales purposes, writing content for your business must focus on affording benefits to customers.

You can’t help but boost your company’s profile over your competitors, but never focus on the features.

An integral part of copywriting is creating content that explicitly tells your audience how they’ll benefit from your product or service.

Does it make their life better? Consumers are more interested in what they can get from your brand; skip on the storytelling.

Final Words

There’s no blaming an entrepreneur who hates writing.

They’re bombarded with a ton of responsibilities to the point that writing no longer has a place in their schedule. Not only that, but some business people don’t feel like they’re good enough to write.

Nevertheless, writing remains an integral part of running a business, which means you have no choice.

Embrace the points we discussed, and you should be on your way to improving your writing skills. Who knows, you might even end up liking it.